48% Of visitors base their perception of a website’s credibility on the design and, according to the latest research,
You only have 10 seconds to impress your visitors before they leave.
Does your website have what it takes to impress visitors?
And, more importantly,
Does your site have the ability to convert visitors into customers?
To quickly boost the number of people visiting your site and your site’s conversion rate you need to have the right pages, and these pages need to be set up correctly.
There are a number of pages that a visitor subconsciously expects to find when they visit a website, and there are specific pages that Google looks for when evaluating sites.
13 Pages Your Website Must Have
Your site should be creative, modern, and beautiful to look at; but that is not necessarily going to convert into business.
The pages you have on your site should create a platform where clients can interact with the company, learn more about your specific products or services, and be able easily access information that builds your credibility as a brand.
Knowing what type of pages your website needs will ultimately bring more customers to your website and boost your conversion rate.
These are our top 13 pages having designed hundreds of sites for clients in the last couple of years:
- About: Introduce yourself and your business. The About Page communicates the core of your business and is the most significant page after your home page.
- Why Use Us: Build trust by carefully outlining why a visitor should choose your product/service. It’s also an excellent way to boost conversions!
- FAQ: The Frequently Asked Question Page address common concerns, questions or objections that customers or visitors have. Provide answers before customers even know what their question is.
- Careers: Let talented potential staff have an easy way of finding your company and applying for available positions. Recruit staff efficiently through your regularly updated Career Page.
- Sitemap: This page is for search engines and gives the pages on your site an important opportunity to be indexed by Google.
- Testimonial: Create a platform where consumers review your product/service. Testimonials with positive reviews of your business is one of the best ways to convince potential clients to choose your business.
- Contact Us: Make it easy for your site visitors to communicate with you. Communicate that customer service is a priority and that you will respond to their inquiry.
- Contact Us – Thanks: Take the opportunity to further build trust by directing them to a good article, a free resource, or your social media pages.
- Blog/Articles: This section is an excellent way to show visitors that you know what you’re doing and it’s a great way to get more organic traffic! Write about anything that contributes to your product/service and might convince the reader to choose your brand.
- Signup: This is a page that’s optimised to convert visitors into leads and is a non-negotiable if you are doing any online advertising.
- Signup Thanks: Don’t let visitors just leave your page, direct them to an article or infographic that will keep them on your website and build trust with your business.
- Legal: Help your users navigate to relevant legal pages. All websites should have a ‘disclaimer,’ ‘privacy policy’ and a ‘terms & conditions’ page.
- Disclaimer, Privacy & Terms: Be prepared for any legal queries your business may receive. Have your policies and agreements in place to deal with any unforeseen legal events.
It is important to notice that these 13 website pages exclude the homepage which is your most important page!
We’ll get into more detail on each of the pages – have a look through to make sure that you’re maximising your opportunities for business through your website.
The 13 Pages Your Website SHOULD Have
#01. About Page – Behind the Scenes
Create a transparent and trustworthy image. Introduce your clients to the team behind the product or service.
It explains:
- Who You Are
- What You Do
- Your Vision Statement
- Your Core Values
- Your Goals
- Your Value Proposition
The About Page not only answers valuable questions but provides a platform for clients to read more about your company. With this page, you convince the customer that they want to be part of your product or service family!
#02. Why Use Us Page – Convert Them
With the Why Use Us Page, you can build trust by carefully outlining why a visitor should invest in your product/service.
When a prospective visitor is on your site they ask, ‘do I trust this company’ and ‘should I spend my money here?’ The ‘Why Use Us’ page answers these questions and should motivate the visitor to take action.
This page enables you to display your unique selling point.
Convince new clients and strengthen ties with current customers.
by showcasing why your product or service is the best choice for them.
#03. FAQ – Answer it Before They Ask It
Keep them on your website! Prevent site visitors from leaving to search elsewhere for answers by providing them on your site.
The Frequently Asked Questions section is the part of your website where you address common concerns, questions, or objections that customers or visitors experience.
The FAQ page also acts as the first point of contact for clients looking for answers before they reach out to you directly.
In short, an FAQ page improves your websites’ conversions and help build trust with prospective and current clients by responding to their uncertainties.
It should also save you man hours as customers find the answers that they are looking for rather than emailing you directly.
#04. Career Page – Recruit the Best
Get the professionals to work for you.
Growing and expanding your company demands progressive ideas and expertise.
Make it possible for potential employers to find your business.
With a Career Page, you offer talented potential staff a way to contact your business. We know great employees are an asset for any company, so why not make it easy for them to get in touch?
#05. Sitemap Page
Don’t let Google miss any relevant pages! Make navigating your site hassle-free.
Sitemap pages are generally for Google’s benefit and they introduce the search engine to all the pages & posts your website offers.
A well-structured sitemap will make a website searchable by all search engines and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a site.
Don’t underestimate the importance of sitemaps. As the name implies, a sitemap is an accurate map of the website, that is, on one page you would show the structure of the site, the sections in it, and the links between the sections.
#06. Testimonial Page – Who Said That?
The truth will be out! And that’s a great thing if it satisfied customers talking about your business.
Think back to the last time you bought a phone or researched the next book you want to read. Where did your search start? It probably began with comparing customer reviews.
Why? Because they’re unbiased; they’re not written by the company promoting the product; they’re not fluffed up with marketing lingo and meaningless buzzwords; and most importantly, they’re in the words of people that you can relate to who are probably experiencing a similar need to you.
When researching products or services, one of the most persuasive pieces of content that a consumer will view is a testimonial or a review by another user.
These reviews and testimonials are the pieces of content that potential customers are reading before they reach out to companies, so it’s the perfect opportunity to build trust and get them to choose your business.
#07. Contact Us Page – Make it a Two-Way Conversation
Because websites can be impersonal, people need a way to contact you without any hassle and feel that you care about them personally.
Your ‘Contact Us’ page plays an essential role in converting website visitors into loyal customers. Most websites only have contact forms on their contact page, but they’re missing out!
Adding a contact form isn’t enough – you want to avoid future customers changing their minds at the last second and remove those friction points. Reassure visitors that somebody will respond to any inquiries submitted on the website.
Take the opportunity to build trust by communicating more about your brand and the value that you place on excellent customer service.
#08. Contact Us Thank You Page – An Opportunity to Benefit from Customer Contact
Who doesn’t like gifts or something extra – for free? On most websites, after people have enquired they leave as they’ve done what they wanted.
The ‘Contact Us – Thank You’ page gives them another choice and directs them to take action.
It’s great to drive your clients to a fantastic article you’ve written to build more trust or to follow you on social media.
Also – If you would like to track conversions, you need this page as it is handy in tracking to see how many people completed your inquiry form and saw the thanks page!
#09. Blog/Article Page – Showcase Your Articles Beautifully
Create organic traffic to your site through a Blog or Article Page. This page shows a collection of your posts or articles on your blog.
It’s an excellent way to show visitors that you know what you’re doing and it’s a great way to get more traffic to your site!
This section is less formal and more of a fun way for website visitors to get to know your brand.
It’s a creative way to guide visitors through your projects, educate them about current trends, introduce them to new services or showcase your brand in action.
#10. Signup Page – a Win-Win Situation
Boost your online advertising! If you’re going to do any paid online advertising such as Facebook ads or Adwords, youneed a landing page that converts – this is what the signup page is for!
View This Demo: skipandbinhire.co.uk/signup/
If you’re doing any online advertising, this page is a must-have!
#11. Signup Thank You Page – Motivate Visitors to Take Another Action
Get followers, build trust, and track conversions! On most websites, after people have enquired and got what they wanted, they leave.
The ‘Signup Thanks’ page motivates and directs visitors to take another action.
It’s a great way to drive them to a fantastic article you’ve written to build more trust or to follow you on social media.
Also – If you would like to track conversions, you need this page as it’s useful in tracking to see how many people completed your form and saw the thanks page!
#12. Legal Page – Make Sure You’re Covered
Have everything in place from the very beginning. This page offers a useful way to navigate to your various legal pages.
It is compulsory for every website to have a ‘disclaimer,’ ‘privacy policy’ and a ‘terms & conditions’ page.
The Legal Page helps users navigate to these pages. See great examples below!
- View Demo Here: https://skipandbinhire.co.uk/legal/
- Read This: The Importance Of a Legal Page For Your Website
If you’re going to use any of the online advertising platforms you are required to have the relevant legal pages.
Play it safe and have your legal pages in place!
#13. Disclaimer, Privacy & Terms Page – Protecting Both Business & Clients
Make sure that you are covered. Communicate the ground rules of your business and your website. Legal pages include Disclaimer, Privacy, and Terms and Conditions Pages.
If your site collects personal data that can in any way identify an individual such as an email address, first and last names, credit card information; a Privacy Policy is a requirement.
Protect your business and control how users can use your website.
By having a neatly outlined Terms & Conditions page, you inform users about the rules and guidelines they need to follow when using your site. The Disclaimer page addresses aspects of accountability that could fall outside a Terms and Conditions or a Privacy Policy agreement.
Having the legal pages correctly documented may save your company from unforeseen legal consequences.
What We Suggest…
Take particular care in determining what pages will contribute to your website’s overall vision.
Every single page needs to have a goal – which could be building trust, capturing an email address, or bringing in a sale – and the page should be set up in such a way to have the best chance of achieving that goal.
If you are not designing your pages, be capable of telling the designer what pages you want and what you want each page to achieve.
Let’s Wrap It Up: 13 Must Have Website Pages.
Don’t miss out on the potential for extra business from your website.
Display the right pages that draw not only already loyal customers, but captivate new clients, investors, and possible employees.
Create a platform where customers can read about the company’s core values and goals, quickly see the top differentiation aspects of your brand, and motivate them to take action.
Optimizing your brand’s value and trustworthiness, making it easy for new visitors to reach and explore your site, and encouraging them to get in touch with you are three quick ways to bring in more business.
Protect your business and website by setting up the necessary legal pages will help build trust and establish the ground rules for your relationship with your customers.
Yes! Your website can and must be creative and user-friendly, but it must contain content that will quickly communicate what you do and why they should choose you over your competitors.
Where to From Here?
Don’t miss these important pages and opportunities to boost your site’s conversion rate.
Choose your website’s pages that will boost both your company’s ability to rank well in the search results as well as converting visitors to customers.
Let your site reflect the business’s vision and goals without compromising on your site’s ability to deliver value to visitors.
