48% Of visitors base their perception of a website’s credibility on the design and, according to the latest research,

You only have 10 seconds to impress your visitors before they leave.

And, more importantly,

Does your site have the ability to convert visitors into customers?

To quickly boost the number of people visiting your site and your site’s conversion rate you need to have the right pages, and these pages need to be set up correctly. There are a number of pages that a visitor subconsciously expects to find when they visit a website, and there are specific pages that Google looks for when evaluating sites.

13 Pages Your Website Must Have

It is important to notice that these 13 website pages exclude the homepage which is your most important page! We’ll get into more detail on each of the pages – have a look through to make sure that you’re maximising your opportunities for business through your website.

The 13 Pages Your Website SHOULD Have

#01. About Page – Behind the Scenes

Create a transparent and trustworthy image. Introduce your clients to the team behind the product or service. The About Page reaches the core of the company and is the most significant page after your home page! It explains:

• Who You Are
• What You Do
• Your Vision Statement
• Your Core Values
• Your Goals
• Your Value Proposition

The About Page not only answers valuable questions but provides a platform for clients to read more about your company. With this page, you convince the customer that they want to be part of your product or service family!

#02. Why Use Us Page – Convert Them

This is a great way to increase conversions!

With the Why Use Us Page, you can build trust by carefully outlining why a visitor should invest in your product/service.

When a prospective visitor is on your site they ask, ‘do I trust this company’ and ‘should I spend my money here?’ The ‘Why Use Us’ page answers these questions and should motivate the visitor to take action.

This page enables you to display your unique selling point.

Convince new clients and strengthen ties with current customers.

by showcasing why your product or service is the best choice for them.

#04. Career Page – Recruit the Best

Get the professionals to work for you.

Growing and expanding your company demands progressive ideas and expertise.

Make it possible for potential employers to find your business.

With a Career Page, you offer talented potential staff a way to contact your business. We know great employees are an asset for any company, so why not make it easy for them to get in touch?

#05. Sitemap Page – Let Google Know You’re There

Don’t let Google miss any relevant pages! Make navigating your site hassle-free. Sitemap pages are generally for Google’s benefit and they introduce the search engine to all the pages & posts your website offers.

A well-structured sitemap will make a website searchable by all search engines and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a site.

Don’t underestimate the importance of sitemaps. As the name implies, a sitemap is an accurate map of the website, that is, on one page you would show the structure of the site, the sections in it and the links between the sections.

#06. Testimonial Page – Who Said That?

The truth will out! And that’s a great thing if its satisfied customers talking about your business.

Think back to the last time you bought a phone or researched the next book you want to read. Where did your search start? It probably began with comparing customer reviews.

Why? Because they’re unbiased; they’re not written by the company promoting the product; they’re not fluffed up with marketing lingo and meaningless buzzwords; and most importantly, they’re in the words of people that you can relate to who are probably experiencing a similar need to you.

When researching products or services, one of the most persuasive pieces of content that a consumer will view is a testimonial or a review by another user. These reviews and testimonials are the pieces of content that potential customers are reading before they reach out to companies, so it’s the perfect opportunity to build trust and get them to choose your business.

#08. Contact Us Thank You Page – An Opportunity to Benefit from Customer Contact

Who doesn’t like gifts or something extra – for free? On most websites, after people have enquired they leave as they’ve done what they wanted. The ‘Contact Us – Thank You’ page gives them another choice and directs them to take action.

It’s great to drive your clients to a fantastic article you’ve written to build more trust or to follow you on social media. Also – If you would like to track conversions, you need this page as it is handy in tracking to see how many people completed your inquiry form and saw the thanks page!

#09. Blog/Article Page – Showcase Your Articles Beautifully

Create organic traffic to your site through a Blog or Article Page. This page shows a collection of your posts or articles on your blog. It’s an excellent way to show visitors that you know what you’re doing and it’s a great way to get more traffic to your site!

This section is less formal and more of a fun way for website visitors to get to know your brand. It’s a creative way to guide visitors through your projects, educate them about current trends, introduce them to new services or showcase your brand in action.

#11. Signup Thank You Page – Motivate Visitors to Take Another Action

Get followers, build trust and track conversions! On most websites, after people have enquired and got what they wanted, they leave.

The ‘Signup Thanks’ page motivates and directs visitors to take another action.

It’s a great way to drive them to a fantastic article you’ve written to build more trust or to follow you on social media.

Also – If you would like to track conversions, you need this page as it’s useful in tracking to see how many people completed your form and saw the thanks page!

#12. Legal Page – Make Sure You’re Covered

Have everything in place from the very beginning. This page offers a useful way to navigate to your various legal pages. It is compulsory for every website to have a ‘disclaimer,’ ‘privacy policy’ and a ‘terms & conditions’ page. The Legal Page helps users navigate to these pages. See great examples below!

• View Demo Here: https://skipandbinhire.co.uk/legal/
• Read This: The Importance Of a Legal Page For Your Website

If you’re going to use any of the online advertising platforms you are required to have the relevant legal pages. Play it safe and have your legal pages in place!

#13. Disclaimer, Privacy & Terms Page – Protecting Both Business & Clients

Make sure that you are covered. Communicate the ground rules of your business and your website. Legal pages include Disclaimer, Privacy, and Terms and Conditions Pages. If your site collects personal data that can in any way identify an individual such as an email address, first and last names, credit card information; a Privacy Policy is a requirement.

Protect your business and control how users can use your website.

By having a neatly outlined Terms & Conditions page, you inform users about the rules and guidelines they need to follow when using your site. The Disclaimer page addresses aspects of accountability that could fall outside a Terms and Conditions or a Privacy Policy agreement. Have the legal pages correctly documented may save your company from unforeseen legal consquences.

Where to From Here?

Don’t miss these important page and opportunity to boost your site’s conversion rate.

Choose your website’s pages that will boost both your company’s ability to rank well in the search results as well as converting visitors to customers. Let your site reflect the business’s vision and goals without compromising on your site’s ability to deliver value to visitors.