[Case Study]: How an Event Company Got a 500% ROI

Discover How An Event Company Got a 500% ROI


As experts in our field, we discuss the following in this article:

    I know you’re busy and probably don’t want to read a length detailed case study, so I thought I’d summarise the key points so you can see the power of this marketing technique.

    Let’s get started.

    The Tough Mudder Case Study

    The 12-mile obstacle course events company wanted to use Facebook to spread the word about its series of obstacle course challenges that take place in different cities around the world.

    What it Wanted to Achieve:

    • Increase brand awareness
    • Drive more people to sign up for its events in specific cities
    • Develop a community interested in participating in Tough Mudder

    Is that something you’d like?

    More brand awareness & engagement from your prospects?

    What Were the Results:

    • 2400% increase in sales in just two years, with Facebook being the primary advertising and engagement channel for the company
    • 500% to 1000% ROAS (return on advertising spend) on Facebook
    • 1200% increase in the fan base in a year and a half attributed to Facebook Ads

    If you want you can read the full case study here.

    Key Takeways

    When used correctly Facebook is one of the MOST powerful marketing strategies available today.

    What other marketing platform has the ability to generate a 500% to 1000%+ ROI?

    These numbers sound over the top and inflated, however, right now we’ve got a campaign running for a client that’s generating a 600%+ ROI.

    Give us a few months more of tweaking and we’ll hit a 1000% ROI for our customer.

    The trick is testing and optimisation with Facebook and finding the perfect offer.

    Would You Like an Inbox Full of Leads?

    If you run an events company or a local business we’d love to have a FREE strategy session.

    Right now, we’re crushing it with Facebook for local businesses and would love you to experience this for yourself.

    If you’re sitting on the fence we’re running a ‘free trial’ offer where we’ll run your Facebook ads and show you the power of this platform.

    We do not charge you a single cent for our time, tools, team or copy. We only ask you to cover ad spend so you can experience amazing results!

    To learn more, please book a Free Strategy Call.

    Alex advises business, individuals, and organizations on how to use the internet to grow. He loves ideas and concepts and uses tech to make them a reality. Online marketing is his passion and loves to share the various tricks, and tools he discovers.
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