We look at some social media statistics to show you the power of social media.
This is part 2 of a 3-part series on increasing sales through using the power of social media and social media marketing.
Should Social Media Marketing Be In Your Marketing Budget?
We’ve recently looked at the power of ‘Social Media Marketing’ and now I want to look at some social media statistics to show you the power of it!
What Do These Social Media Statistics Tell Us?
That there SHOULD DEFINITELY be a place for social media marketing in your marketing budget!
It’s just absolutely massive.
What Is The Challenge?
The challenge of course is how do you begin to manage all these different platforms.
It’s hard enough generating content for your website, but now you’re required to generate content for Facebook, Twitter, LinkedIN, Pinterest, Google+ & YouTube.
You need an army of workers to keep up with all of these.
You’re not alone in feeling like that.
Did You Notice These Key Social Media Statistics?
52X average increase in reach when social posts are syndicated by channel partners.
That’s MASSIVE! Put another way, that’s a 5200% increase in reach! You’d be crazy to ignore that!
Did you see that…
87% of small businesses say that social media helps their business.
That’s across all small businesses covering a vast range of different industries.
How can you ignore these powerful social media statistics? You really can’t!
Where Do You Fit In?
My question to you is, ‘are you part of that 87% that’s seen social media benefit your business?‘
If not, why not?
Right now, I first want to focus on the question IF social media marketing has a place in YOUR marketing budget, and once we’ve answered that, then we’ll focus on the HOW.
Are You Missing Out On The Social Media Opportunity?
Do you remember the social media statistics I shared above?
52X average increase in reach when social posts are syndicated by channel partners.
87% of small businesses say that social media helps their business.
I now want to look at a few more social media statistics about ‘Social Media Marketing.’
This Picture Is Worth Two Thousand Words
(Image Source: Zift Solutions)
All I can say is WOW!
To Summarize It’s Importance
These are some powerful social media statistics!
Social media platforms account for 23% of ALL time spent online.
Social media platforms reach 8 out of 10 US internet users.
52% of marketers gained a customer via Facebook.
40% of small businesses feel that social media is increasing word of mouth referrals.
74% of marketers saw increase in website traffic after using social media.
These are social media statistics that you just can’t ignore.
What Are You Doing About This?
The question is, are you benefiting from this MASSIVE social media movement?
Or does it feel like you’re a bystander watching it pass you by?
I’ll next look at WHAT YOUR SHOULD BE POSTING to your social profiles.
Is Your Social Profile Amazing? If Not, Why Not?
I’ve spent a fair bit of time looking at ‘Social Media Marketing’ and looking at some executive levels stats so that you can see how prevalent it is.
Sometimes we hear rumours and snippets and have an inkling about how big social media is, but cold hard social media statistics can bring in a reality check.
Social Media Statistics Like These Are a Reality Check:
- 87% of small businesses say that social media helps their business.
- 52% of marketers gained a customer via Facebook.
- 40% of small businesses feel that social media is increasing word of mouth referrals.
- 74% of marketers saw increase in website traffic after using social media.
We previously mentioned that you should have a presence on the MAJOR social media platforms.
The Most Prominent Social Media Platforms
- Google+
- Pinterest/Instagram
I also mentioned that you must have an AMAZING social profile that looks professional, so that when they view your profile they are impressed.
Now having a social profile with no activity is a waste of time. Nobody is going to follow you and you’re not going to benefit from social media marketing.
What Do Social Media Users Want?
They want to see great content. They want something interesting that they can share.
The reason they’ll follow you is because you’ve always got something interesting to say. They see you as an expert and look forward to the information and articles you broadcast.
We’ve selected 25 Optical Illusions that will twist your mind! Make sure you don’t miss!
If you keep broadcasting junk, they’ll unfollow you and you’ve wasted your time.
You’ve got to get creative and give them something WORTHY of them sharing it.
What’s The Biggest Problem?
An empty social feed.
When I’m deciding if I should follow someone I take a quick look at their profile and if I see that they last posted something 1 year ago, it makes me think that they’re out of business.
SERIOUSLY, not 1 post in a year! What’s going on there…
They’re definitely not worth following. In fact I’ll run the other way!
You need to have regular activity on ALL your social profiles to benefit from the opportunity that social media marketing can bring you.
What’s Your Next Action Step?
Visit your social profile on Facebook AND Twitter to see how it looks to prospective customers.
3 Easy Ways To Check If You Are Losing Potential Customers
Today I need to confirm something ABOUT YOUR SOCIAL MEDIA PRESENCE.
Call it a pitfall if you will.
What I Want You To Do Now
First up I want you to do three things for me:
- Open Google and search for ‘FACEBOOK & YOUR COMPANY NAME’ and see the results. Open up your company Facebook page.
- Open Google and search for ‘TWITTER & YOUR COMPANY NAME’ and see the results. Open up your company Twitter profile page.
- Open Google and search for ‘Google+ & YOUR COMPANY NAME’ and see the results. Open up your company Google+ profile page.
Done that? Good.
Everyday customers are seeing these profiles.
What I want you to now look at, is when was your last post? Then, how often are there posts?
Basically, you’re answering the question ‘If a customer sees this profile does it create trust or does it chase them away?’
Right now, the web is changing and these changes are here to stay.
Let’s say I’m looking for a product/service. I might find your website. In all likelihood I’ll have a question or two before I enquire or buy.
I’ll quickly reach out to you on either Facebook or Twitter. How, I’ll find your profile and send you a direct message.
Why Did I Do This?
Firstly, to quickly see if you’re an active company and still around.
Secondly, I’m expecting a quicker response than through your conventional communication channels.
Thirdly, I want to see check that you are real people who can quickly respond to my question.
What Would Happen If I Did This To You?
I find your company, I want to buy your product/service, I first reach out to you on a social channel with a question.
- Will I see an ugly and unprofessional profile page?
- Will I see an old profile that has had no updates and looks un-managed?
- Will I ever get a response to my question when I contact you via a social channel?
Would You Lose Me As a Potential Customer
If I visited your social profile, would you lose me as a customer?
If so, don’t you think it’s time you looked at this?
4 CRAZY Social Media Statistics You Should Know
I’ve covered a few high-level aspects of social media marketing.
I’ve shown you some pretty shocking statistics about social media penetration.
The Size Of Social Media Penetration
These social media statistics give you an idea as to how far social media reaches.
- 87% of small businesses say that social media helps their business‘
- 52% of marketers gained a customer via Facebook.
- 40% of small businesses feel that social media is increasing word of mouth referrals.
- 74% of marketers saw increase in website traffic after using social media.
The Major Social Media Platforms
I then mentioned that you should have a presence on the MAJOR social media platforms.
- Google+
- Pinterest/Instagram
I then mentioned that you need to have a fantastic looking social profile that grabs attention.
I recently asked you to review your profiles and check if they have had any activity and think about what a user will think about you if your last activity was over 6 months ago!
I then showed you how users are now using social profiles to reach out to companies for fast answers to their questions before they buy or enquire.
What Will Lose Your Customers
- Having a lousy profile.
- Having no activity in your social profile.
- Not responding to your customers on the social profile.
How You Address These Issues
You can quickly address issue #1 (having a lousy profile) by using our ‘Social Media Improvement App‘ but I don’t want to focus on that now.
The more difficult problem is addressing issue #2 (lack of activity)
The first way to do it is employ an army of workers to manage your different profiles. These workers would then generate regular content for each platform and keep it active. For many companies this is just not cost effective.
While this tactic does work, there is a more effective alternative.
What I Recommend That You Do
Is focus on your website.
Remember right at the start we talked about the size of your website?
What Would You Be If Google Counted Your Pages?
- A 5 page flyer.
- A 100 page outdated website.
- A 150 regularly updated website.
And we all agreed that if you’re a 150 page regularly updated website you stand a better chance of ranking well. (If your competitors are the 5 page flyer you should outrank them).
SO coming back to this, I recommend that you focus on generating GREAT content for your website.
The Two Great Benefits
- Your website converts like crazy and will convert visitors into leads so you rather want people here than on your social profiles.
- You’ll have a better chance of ranking which will bring in more traffic.
IT’S ALSO MUCH EASIER MANAGING CONTENT ONLY FOR YOUR WEBSITE, rather than an additional 5 different social profiles!
By now you should be asking, how do I solve the problem of no activity on my social profiles?
We’ve developed a very smart tool that can automate this part of the process.
What it does is intelligently link your website to your social profiles. It’s a complex tool but it works like a charm.
What then happens is that when you publish a fascinating article on your website, it grabs the title and a catch phrase, and pushes this out to your social profiles with a delay.
Why Is This Amazing?
- ALL your social profiles are kept active with regular posts automatically. You don’t even need to login to them.
- Your website grows in size and you stand a better chance of ranking.
MOST IMPORTANTLY – people who see your interesting article on the social profiles will come to your website to read the full article (They’ve just seen the title and catchphrase). By now your website is a highly optimised converting machine, so you stand a GREAT chance of capturing another lead.
Isn’t that AWESOME!
I’m pretty passionate about this app since it really is so smart.
Your Next Step
Managing many social media accounts is tricky and quite expensive. If you’d like a very simple and incredibly effective solution, have a look at our
Social Media Automation App
I know we haven’t addressed issue #3 (lack of response to customer questions on social profiles) but we’ll cover that shortly.
Be excited for smart solutions!
2 MASSIVE Benefits To This Amazing Social Media Solution
This App Has Two Benefits:
- It ensures you have an active social media presence.
- It brings visitors back to your website from various social media platforms.
What’s Next?
Read our next article in the social media marketing strategy series:
