Social Media Marketing

Social Media Marketing Strategy Series:

Part 1: 5 Social Media Tips To Impress Your Visitors

Part 2: 4 CRAZY Statistics About Social Media Benefits

Part 3: 6 Top Reasons To Take Social Media Marketing Seriously [You Are Here]

We look at some social media marketing benefits to show you the power of social media.

This is part 3 of a 3-part series on increasing sales through using the power of social media and social media marketing.

74% Of Marketers Increased Their Website Traffic Using This

Over the last few articles I’ve been looking at different aspects of social media marketing.

What The Numbers Say About Social Media Marketing Benefits

We looked at various industry social media statistics which ALL indicate a rise in the prevalence and importance of social media marketing.

For example,

74% of marketers saw increase in website traffic after using social media.

Social media is not only becoming a marketing tool but an outreach tool.

Social Media Marketing Benefits Statistics

What Do I Mean By This?

You may have missed it, but recently I mentioned how consumer behavior is changing. Previously, a prospect might visit your site, look at your information and if they have a question, they’d find your contact number and give you a call.

Okay… these social media statistics are crazy! You HAVE to check them!

In my mind, when you phone a company you run a big risk of getting through to an automated prompt or inefficient call center, so I’d rather avoid it.

Today, a consumer’s behavior is different.

Instead, a prospect now just finds your company on a social media platform (depending on which one the prospect prefers) and they’ll reach out to you right there. It’s much quicker and easier for the user & often they’ll post the question publicly.

At this point, this can either create a MASSIVE PROBLEM or a GREAT OPPORTUNITY for your company.

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3 Things That Will Make You Lose Customers

 

  1. Have a lousy profile.
  2. Have no activity in your social profile.
  3. Don’t respond to your customers on the social profile.

 

Whereas, if you have a well managed social media presence, that prospect will firstly be impressed by your social media profile, and when you respond to them quickly on that social media channel, they’ll be even more impressed.

Bottom line – they’ll trust you much more.

Do you see the GREAT Opportunity?

Right now, I want to focus on this MASSIVE consumer behavior trend. Later on, I want to focus on SOCIAL MEDIA OUTREACH, and how you can bring in more customers using social media.

Firstly, we need to ensure that you’re NOT LOSING customers through a bad social media presence. As always, we first need to plug the leaks, before we pour more traffic into the proverbial tank.

Social Media Marketing Benefits Outreach

What I Want You To Do

I want you to think about what would happen if a potential prospect reached out to you on either Facebook, Twitter, Google+, LinkedIN or Pinterest/Instagram?

Would someone at your company respond to them?

Have You Seen The Power Of Social Media?

Let’s look at TWO industry social media marketing statistics about the social media marketing benefits.

The Social Media Marketing Benefits

Social Media Marketing Benefits Gain Clients

52% of marketers gained a customer via Facebook.

74% of marketers saw increase in website traffic after using social media.

Do you know the average lifetime value of a customer for your business?

I.e. you keep customers for a certain period and these customers buy various products/services from you over this time.

What is the total profit you make per customer?

What I Need You To Do Right Now

Is WRITE DOWN the average lifetime value per customer.

The reason this is CRITICAL is that you need to know if it’s worth doing social media marketing.

If social media brings in just 1 new customer per month is it worth it?

Now that we’ve been addressed the leaks that a BAD SOCIAL MEDIA presence creates, let focus on the positive impact..

The Remaining Issue

The only issue that remains is issue #3 (not responding to your customers on the social profile), but this can be easily resolved with what I’ll cover next.

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Usability Guide

3 Social Media Marketing Benefits Of a Pro-Active Fully Integrated Campaign

1. Build Relationships & Encourage Repeat Business

FACT: Consumers are more likely to do business with a company they have liked on Facebook or followed on Twitter. Use social media to reach new customers and encourage past customers to do business with you again by building relationships that matter.

2. Shape The Conversation About Your Company

FACT: For better or worse, people are going to talk about your company on social media and negative comments on Twitter or Facebook can destroy a company’s reputation, especially if the comments show up on major search engines.

You can monitor these negative comments and shape the conversation about your company whenever it’s mentioned through social media, pushing negative comments off of major search engines. Or you can ignore them and risk losing customers.
Social Media Marketing Benefits Your Company

3. Multiply Your Content’s Reach

FACT: If your content is the fire that keeps your online marketing going, then your social media marketing is the gasoline that multiplies the intensity of that fire’s reach. That means whenever you post a blog, publish an ebook or white paper, create a video for Youtube, your social media marketing multiplies the number of people seeing your content.

So now you’ll get more bang for each content buck you spend. How much bang for your buck?

Remember the stat I shared ‘52X average increase in reach when social posts are syndicated by channel partners‘?

Having carefully curated channel partners can increase the reach of your content by 5200%. That’s a lot!

There is a world of difference between just having a social media profile and having carefully curated channel partners. OVER 5200% DIFFERENCE!

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Do You See The Social Media Marketing Benefits?

So it’s not just about having a presence on various social media platforms, it’s about using this presence to grow your customer base, build trust and getting your content to travel further than just your website.

This is an exciting age!

Stop Doing That! THIS is How You Do Social Media

I’ve tried to summarize the top 6 social media marketing benefits to make it easy for you to decide if you should take social media marketing seriously.

6 Social Media Marketing Benefits I Bet You Didn’t Know

1. Showcase Your Brand

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority.

2. Develop a Loyal Community

Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless.

3. Increase Exposure

Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users.

4. Enhance Trustworthiness

By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility.

Social Media Marketing Benefits Massive Exposure

5. Expand Sales

Social media helps you easily discover your customers’ preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors.

6. Boost Traffic

Social media channels are major generators, constantly bringing high volume of traffic to your webpage.

You Need To Do This For Me

Read the following articles that highlight some more social media marketing benefits.

Why did I ask you to read those articles?

I want you to understand the pitfalls of social media, as well as get you thinking HOW you can use social media for your company to get the maximum social media benefits for you!

4 KEY Aspects Of Social Media &

The Story Of a Top Executive Caught Surprised By Twitter

As you know I read a lot and I love it. Mainly I focus on tech and online marketing.

I came across a fantastic story today on BBC.com. They normally do breaking worldwide news, but this article just made my day.

I Need You To Read This Now

Get on board with social media or step aside.

You really should read it. It’s about a very senior executive and Twitter but for me it just sums up the situation of most business owners to social media.

If you don’t change now, it will catch you by surprise.

I just love these remarks:

“Judging from the calls I’ve been getting from headhunters, executive boards are coming to recognize the need for social media savvy board members. They want to appoint people who have demonstrated dexterity with social media, and have genuine credibility and a following as part of their skill set.”

“A couple more taps and up came the results of a search on his name. That made him turn a pale shade of green. Somehow he’d figured that since he wasn’t using social media, that people using social media weren’t interested in him.”

Does that sound like you?

Just because you don’t use social media, do you think people aren’t talking about you or your company on the various platforms?

FOUR Key Aspects Of Social Media:

Social Media Marketing Benefits Influencers

  1. Responding to customer questions on the various social media platforms.
  2. Reaching out to social influencers so your content can have a 5200% greater reach.
  3. Shaping the conversation about your company on social platforms.
  4. Growing your customer base.

Are these the things you are currently doing?

Are You Doing These? If Not, Why?

We’re only going to see a greater share of the internet dominated by social media. If you don’t address this now, it will just get worse for you.

Don’t be like the Luddites. They’re a group of people who won’t use computers. Mainly it’s because they never took the time to understand them. They got left behind and today computers are everywhere.

Social media is like the computer. It’s only going to have a greater and larger reach as time passes.

Don’t you think you should start taking notice?

3 KEY Advantage Of This MASSIVE Opportunity

I want to bring it all together about the social media marketing benefits.

We started out by looking at how important it was to have a GREAT social profile.

We then looked at how important it was that you had activity on your social profiles. You want people to see that you’re active.

We then looked at the final issue that there is a massive consumer trends to reach out to companies on social platforms with questions.

You Need To Be Able To Respond

To these questions on social platforms. It’s as important as having a telephone or receptionist in your office. Yet, so many companies don’t respond to messages on social platforms.

They are wasting business opportunities.

Now that all the leaks in your social media presence have been fixed, it’s time to use social media marketing as a tool to grow your business and get some serious social media marketing benefits!

Social Media Marketing Benefits Respond

3 Aspects To Get The Most Social Media Marketing Benefits

  1. Actively reaching out to social influencers so your content can have a 5200% greater reach.
  2. Shaping the conversation about your company on social platforms.
  3. Growing your customer base.

In order to work out if this is worth your time, you need to know the average lifetime value of a customer. For most businesses this is between $5000 and $10000, but we use the conservative $5000 as a guideline.

While I’m absolutely certain that social media can GREATLY add to your businesses bottom line, you might want empirical data.

What You Need To Know

Is the average lifetime value of your customer.

If social media can bring in just 1 extra customer per month, for most businesses’ it’s totally worth it.

Remember that you’ll keep that customer for years! If you do a good job, that ONE customer will refer friends and other customers.

We live in an exciting time with MASSIVE OPPORTUNITY if you keep up.

We’ve been doing this for a while and have great experience in social media as well as various advanced tools at our disposal.

Your Next Step

If you’d like us to help you with managing your social media marketing, take a look at our

Social Media Services App

Remember that we always work on a pay as you go model since we’re certain we can generate a positive ROI.

You WILL Fail If You Do a Half Baked Attempt At This

Social Media Marketing Pro Tip

There are multiple social media platforms and as previously discussed we suggest you start with a basic presence on:

  • Google+
  • Facebook
  • Twitter
  • LinkedIN/Pinterest/Instagram (Depending on your niche)

Make sure that it’s great. Don’t do a half baked attempt that will chase your customers away.

What this app does is help you manage and generate new business using social media marketing. One of our social media marketing experts will take over the management of your social media accounts and integrate various social media marketing strategies for you.

This App Has THREE Benefits:

  1. It ensures that people who reach out to you on social media get a fast response.
  2. It targets connectors so that when you share your content it can spread and have a further reach.
  3. It brings in new business.

What’s Next?

You’ve finished the social media marketing strategy series. Take a look at some of our other great resources!

Lab41 Resources

Or join us for another series!

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