6 Social Media Marketing Benefits To Take Seriously

We look at some social media marketing benefits to show you the power of social media.

This is part 3 of a 3-part series on increasing sales through using the power of social media and social media marketing.

What The Numbers Say About Social Media Marketing Benefits

What Do I Mean By This?

You may have missed it, but recently I mentioned how consumer behavior is changing. Previously, a prospect might visit your site, look at your information and if they have a question, they’d find your contact number and give you a call.

Okay… these social media statistics are crazy! You HAVE to check them!

In my mind, when you phone a company you run a big risk of getting through to an automated prompt or inefficient call center, so I’d rather avoid it.

Today, a consumer’s behavior is different.

Instead, a prospect now just finds your company on a social media platform (depending on which one the prospect prefers) and they’ll reach out to you right there. It’s much quicker and easier for the user & often they’ll post the question publicly.

At this point, this can either create a MASSIVE PROBLEM or a GREAT OPPORTUNITY for your company.

We’ve selected 25 Optical Illusions that will twist your mind! Make sure you don’t miss!

Do you see the GREAT Opportunity?

Right now, I want to focus on this MASSIVE consumer behavior trend. Later on, I want to focus on SOCIAL MEDIA OUTREACH, and how you can bring in more customers using social media.

Firstly, we need to ensure that you’re NOT LOSING customers through a bad social media presence. As always, we first need to plug the leaks, before we pour more traffic into the proverbial tank.

What I Want You To Do

I want you to think about what would happen if a potential prospect reached out to you on either Facebook, Twitter, Google+, LinkedIN or Pinterest/Instagram?

Would someone at your company respond to them?

The Remaining Issue

The only issue that remains is issue #3 (not responding to your customers on the social profile), but this can be easily resolved with what I’ll cover next.

3 Social Media Marketing Benefits Of a Pro-Active Fully Integrated Campaign

1. Build Relationships & Encourage Repeat Business

FACT: Consumers are more likely to do business with a company they have liked on Facebook or followed on Twitter. Use social media to reach new customers and encourage past customers to do business with you again by building relationships that matter.

2. Shape The Conversation About Your Company

FACT: For better or worse, people are going to talk about your company on social media and negative comments on Twitter or Facebook can destroy a company’s reputation, especially if the comments show up on major search engines.

You can monitor these negative comments and shape the conversation about your company whenever it’s mentioned through social media, pushing negative comments off of major search engines. Or you can ignore them and risk losing customers.

3. Multiply Your Content’s Reach

FACT: If your content is the fire that keeps your online marketing going, then your social media marketing is the gasoline that multiplies the intensity of that fire’s reach. That means whenever you post a blog, publish an ebook or white paper, create a video for Youtube, your social media marketing multiplies the number of people seeing your content.

So now you’ll get more bang for each content buck you spend. How much bang for your buck?

Remember the stat I shared ‘52X average increase in reach when social posts are syndicated by channel partners‘?

Having carefully curated channel partners can increase the reach of your content by 5200%. That’s a lot!

There is a world of difference between just having a social media profile and having carefully curated channel partners. OVER 5200% DIFFERENCE!

Do You See The Social Media Marketing Benefits?

So it’s not just about having a presence on various social media platforms, it’s about using this presence to grow your customer base, build trust and getting your content to travel further than just your website.

This is an exciting age!

6 Social Media Marketing Benefits I Bet You Didn’t Know

1. Showcase Your Brand

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority.

2. Develop a Loyal Community

Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless.

I Need You To Read This Now

Get on board with social media or step aside.

You really should read it. It’s about a very senior executive and Twitter but for me it just sums up the situation of most business owners to social media.

If you don’t change now, it will catch you by surprise.

I just love these remarks:

“Judging from the calls I’ve been getting from headhunters, executive boards are coming to recognize the need for social media savvy board members. They want to appoint people who have demonstrated dexterity with social media, and have genuine credibility and a following as part of their skill set.”

“A couple more taps and up came the results of a search on his name. That made him turn a pale shade of green. Somehow he’d figured that since he wasn’t using social media, that people using social media weren’t interested in him.”

FOUR Key Aspects Of Social Media:

Are You Doing These? If Not, Why?

We’re only going to see a greater share of the internet dominated by social media. If you don’t address this now, it will just get worse for you.

Don’t be like the Luddites. They’re a group of people who won’t use computers. Mainly it’s because they never took the time to understand them. They got left behind and today computers are everywhere.

Social media is like the computer. It’s only going to have a greater and larger reach as time passes.

Don’t you think you should start taking notice?

You Need To Be Able To Respond

3 Aspects To Get The Most Social Media Marketing Benefits

1. Actively reaching out to social influencers so your content can have a 5200% greater reach.
2. Shaping the conversation about your company on social platforms.
3. Growing your customer base.

In order to work out if this is worth your time, you need to know the average lifetime value of a customer. For most businesses this is between $5000 and $10000, but we use the conservative $5000 as a guideline.

While I’m absolutely certain that social media can GREATLY add to your businesses bottom line, you might want empirical data.

Your Next Step

If you’d like us to help you with managing your social media marketing, take a look at our

Social Media Services App

Remember that we always work on a pay as you go model since we’re certain we can generate a positive ROI.

You WILL Fail If You Do a Half Baked Attempt At This

Make sure that it’s great. Don’t do a half baked attempt that will chase your customers away.

What this app does is help you manage and generate new business using social media marketing. One of our social media marketing experts will take over the management of your social media accounts and integrate various social media marketing strategies for you.

This App Has THREE Benefits:

1. It ensures that people who reach out to you on social media get a fast response.
2. It targets connectors so that when you share your content it can spread and have a further reach.
3. It brings in new business.