Social media is massive and growing exponentially. Would you like some social media benefits? This tried and tested technique works wonders.
This is part 7 of an 8-part website development series on making sure your website has a strong foundation for success.
Have You Received These Social Media Benefits?
Over the last few days I’ve been thinking about the power of social media marketing and how to quickly and affordably benefit from it using some guerilla marketing tactics.
What The Numbers Say About Social Media Benefits
We looked at various industry statistics which ALL indicate a rise in the prevalence and importance of social media marketing.
74% of marketers saw an increase in website traffic after using social media.
52% of marketers gained a customer via Facebook.
Social media is not only becoming a marketing tool but an outreach tool.
Those are some stats to take notice of!
What Do I Mean By These Social Media Benefits?
This means that you need to be tapping into the power of social media. It means that your visitors can help you reach a market you’ve never reached before.
It’s not difficult, but you have to be smart about it.
We want you to focus on producing GREAT content for your website that is worthy of being shared.
So that when people read what you’ve got to say they WANT to share it with their social network. It has to be extremely easy for them to share.
People Won’t Share Your Content Unless…
Social media is a fickle thing. Unfortunately, most business owners think that just because you have a ‘share’ button people will miraculously press it and you’ll get your website viral.
This mentality is so prevalent that I even see people printing social sharing buttons on vehicles and flyers and then not including a Twitter handle or Facebook page URL!
It’s like the owner said, just print it, social media is big and it will bring us followers if they just see it!
Let me start by saying that you can’t expect your website visitors to do something that you won’t do. So right now, stop with that mindset!
What Your Visitors WON’T Share
There are a few things that we’ve learned over the years that will help you get a social boost. People won’t just share your content. They won’t just share your pricing page, or services page or about page because you have a pretty little share button. They also won’t just share your homepage on their private Facebook wall.
The times of ignorant social media users is over!
I’m sorry if this is not what you’re expecting but it’s true!
Do you want to have a good website design? If you do – do NOT miss our article with number of important hints!
Would You Do The Following?
Think about, when was the last time you visited a website looked at their about page, and thought ‘hey I want to share this with all my network.’ NEVER!
What about the pricing page? NEVER!
What about the homepage? Only under exceptional circumstances!
So why are you expecting your visitors to do the same?
What Your Visitors WILL Share
Something interesting. That’s what they’ll share.
We keep saying focus your attention on what you’re good at and what you specialize in. Write some amazing articles in your niche so that when people read them, they WANT to share them.
The articles that they share will ALWAYS add value to their following. So give them something worthwhile to share.
Most importantly, make it easy for them to share!
That’s why, in order to receive the most social media benefits, we offer a 1-click social share to the top social media platforms with our >>social media sharing app:
You don’t want them to get distracted along the way! That’s how you miss out on social media benefits!
The Most Effective Way To Get Social Media Benefits Is By People Sharing Your Content
Let me start by saying that while great content will get you some social traction, there’s nothing quite as effective as an incentive!
Let me give you an example.
When we’re deciding if we should write some content we use a very powerful free tool that you should also be using.
It has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry is vital. Why waste time writing about something nobody is going to read? It’s also the best way to find fascinating content that you can include in your article (like I’m doing here!).
So for the term ‘social media’ it shows me that this post is top of the list with 963 000 shares:
So I’d then check that post out and see what made it so popular.
The second most popular post with 528 000 people sharing it is:
WOW, now that’s also pretty viral!
So I’d look at these and maybe see why they were so popular and include that in my article.
Can you see the power of this tool?
Now, I’d love you to share this article, but you probably need a little incentive to do so.
Find Out The Most Powerful Content Tool & Get Your Content Viral
If you’d be so kind to give a little social love (and help us get some social media benefits!), I’ll share this amazing tool we use to get content viral with you!
Here’s that amazing tool I was talking about. Check it out, bookmark it, and use it!
Can you see why it’s important to offer an incentive for people to share? Go on, share this article and unlock this amazing tool!
Give Your Visitors Something They Want
To use this feature, you need the ‘Business’ package which includes ‘1 Social Incentive Installed‘ which makes a massive difference to your social exposure!
Sometimes you need to incentivize people to share your content/website on their private profiles.
So what we’ve got is a super smart tool that locks down a key section of content until the user performs a social action to unlock it.
They’re Now Incentivized To Share!
What works really well is a Top 100 List, or a FREE Guide, or anything that will add value to the user. (If you order the ‘Business’ package, we will customize this ‘Social Incentive’ to your look and feel.)
Where This Works Extremely Well
Including it in your articles and news content is great, but it works extremely well on thank you pages as well. If you’re a Lab41 customer I’m sure you’ve noticed it on a few of our thank you pages!
Not only has a user trusted you enough to enquire, but they’ve also done what they wanted to and would normally leave your website.
This is a GREAT time to insert a ‘Social Incentive‘ here which gives them something for FREE in return for performing a social action.
Now that’s smart social media marketing!
What’s Your Next Step?
If you want to benefit from some quick wins with social media marketing, have a look at our,
P.S. Make sure you check out the ‘Social Incentive‘ option in the ‘Business’ package. That really gives your social sharing a boost!
Read our next article in the website development first steps series: