Conversion Optimization Series:

Using Scarcity Marketing For Increasing Conversions

This tried and tested technique of scarcity marketing has been used for increasing conversions by over 300%. Once you use it, you’ll never look back again!

This is part 3 of a 5-part series on increasing sales through your improving website through conversion rate optimization.

Conversion Optimization Series Overview

Part 1: Get 200% More From Your Website With Conversion Marketing

Part 2: This Live Chat Software Can Increase Conversions By 400%

Part 3: Using Scarcity Marketing For Increasing Conversions [You Are Here]

Part 4: Using A Promo Video As A Surefire Way To Boosting Conversion

Part 5: A Corporate Video Is Vital. It’s Not Why, It’s Where And How.

You Already Know This About Scarcity Marketing

I can GUARANTEE that someone has done this to you with great effect. You probably didn’t even know it happened.

One of the easiest things for a consumer to do is put off buying something or performing action until later.

I don’t need this now, or I’ll buy it when I get paid or I’ll sign up later.

Good old procrastination is the biggest CAUSE for a customer not taking action now.

Some of the most successful online companies have found a way to solve this and are literally printing money!

This 101 Photo Manipulation examples will leave you bratless! You will not believe your eyes! Check them!

How Big Shops Get Around Procrastination

They have time limited sales. They introduce a deadline and incentive to act now.

If you don’t buy now, you’ll miss out. Hurry! Everyone else is buying it now. It might run out.

Guess what, I can guarantee you’ve bought something on sale that you didn’t plan to buy AND that you don’t need.

Have you ever seen a well marketed sale? People literally stand in queues to get into the store first.

These are normal educated people like you and I and MORE IMPORTANTLY like your customers.

If You Don’t Act Now You’re Going To Miss Out

Have you ever wondered why diamonds are so expensive? Scarcity marketing.

Why Diamonds Are So Expensive

They have no major use except that they are pretty to look at, and have a few industrial applications.

These industrially used diamonds can be manufactured and are cheap in comparison to the ones you see in jewelry shops.

I’m talking about the rocks that they mount on rings, and other jewelry. Are they that much prettier than many of the other precious stones?

Did you know that the diamond companies have large stockpiles of diamonds and diamonds are actually not scarce at all.

If they wanted to, they could flood the market and diamonds would cost no more than other precious stones, but why would they?

People are happy to pay 100x the value of a diamond, just because they think it’s scarce.

These guys are brilliant marketers and I take my hat off to them.

Does It Work?

Does scarcity marketing work. Absolutely. Click To Tweet

I bet you’ve even bought a diamond before. I have.

This type of scarcity marketing is known as limited quantity scarcity and is extremely effective.

There is another way that this type of limited quantity scarcity is applied to create an urgency to take the action now.

People fear missing out, and since there’s limited quantity, they need to act now.

3 Common Ways To Make People Take Action Now

So how do you apply scarcity marketing?

The Three Most Common Ways

You need to get people to act now and not procrastinate. Once they leave your website they’re gone.

Normally, forever.

How Do You Limit The Time?

I’d suggest that you come up with a great offer for people.

Then place a time limit on that offer to create urgency.

E.g. “This discounted price is available for the next 48 hours and if you don’t act now you’re going to miss out.”

Remember that people buy on emotion first, then justify it with logic. Click To Tweet

If you offer a service, you can apply scarcity by limiting the number of people you can take on as clients at a set price.

E.g. “The next 50 clients will get the price at $100 and thereafter it’s going up to $150. Act now before it’s too late.”

Limiting the quantity is easy.

E.g. “Only 100 more units available. Act now before you miss out.”

WHATEVER BUSINESS YOU ARE IN YOU CAN MAKE SCARCITY MARKETING WORK FOR YOU!

You need to create scarcity. It’s about how to do it creatively and authentically.

Even if you can’t limit the time, or limit the quantity or limit the offer, you can still benefit from scarcity.

How? You create a feeling through your website copy. You need to use time sensitive words to create a SENSE of urgency.

For example, instead of ‘Click Here’ you can have ‘Take Action Now!’ or instead of ‘View This’ you could have ‘Hurry Up! Take Action Today!’.

Do you see how it creates an underlying sense of urgency?

Is Scarcity Marketing For You?

You really should consider adding some element of scarcity so that people take action.

Don't let them procrastinate. It's costing you a fortune. Click To Tweet

Don’t you think it’s time to do something about this?

Don’t Miss Out On This Offer

We showed you that procrastination stops people taking action now.

A Website Has ONE Purpose

A while a go we mentioned that the ONE PURPOSE OF A WEBSITE IS TO GENERATE LEADS/INQUIRIES.

Procrastination, stops a website achieving this purpose. Click To Tweet

Can You Remember What I Said?

Remember that I said I’d show you the power of scarcity?

Now is the time:

3 Business Boosts For A Compounded Sales Explosion

This article looks at some powerful stats and shows you how scarcity can increase conversions by 300%!

Your Next Step

If you’d like some help on how to introduce scarcity into your offering please get in touch. We’d love to help.

If you’d like a powerful tool for your website, take a quick look at our,

>> Quick Convert App <<

Scarcity marketing reduces a visitors procrastination and gets them to take an action fast. Remember that 70% of visitors leave your website and never return. You have one chance to get them to convert. This is what makes this app so powerful. It takes that one chance and MAXIMIZES it.