Business Growth Strategy Series - Sales Tactic Boosts:
Step #07: 3 Sales Tactics For a Compounded Business Sales Explosion [You Are Here]
Implementation: This Is How You Implement & What It Costs
These 3 sales tactics when used together will give almost any business a massive sales explosion. They are tried and tested and proven to work.
This is step #07 of our proven 8 step ‘Business Growth Series’ to grow your business through your website by 200% to 1000%+.
Sales Tactics For An The Ultimate Profit Explosion
Remember at the start I mentioned that in business school 101, there are 3 sales tactics to grow your business? Of course you do! I’ve only repeated it a hundred times! I just can’t stress enough how important these sales tactics are!
- Get more customers.
- Get each customer to spend more.
- Get each customer to spend more often.
And that I said that it was the combination of these sales tactics that leads to exponential growth?
Throughout this powerful process I’ve outlined the use of three sales tactics boosts.
- Boost 1: Re-Targeting
- Boost 2: Lead Nurturing
- Boost 3: Urgency & Scarcity
What these do is focus on the third aspect of this business growth and get each customer to spend more.
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The average web site conversion rate is a little more than 2%.
In other words, nearly all of the people who visit a site for the first time leave without some form of desired action.
Many site visitors either have a positive or neutral reaction to these ads, so you’re not harming your brand in any way. You’re actually helping it!
96% of consumers have a positive or neutral reaction to re-targeted ads.
Some re-targeting campaigns have a 50 to 60% higher lead/sales conversion rate!
And if you’re an online store or digital product provider
“Overall, when users are shopping online, 72% are likely to abandon their shopping carts prior to making the actual purchase. Without any re-targeting methods or attempts, only 8% of those customers return to complete their transactions. However, with active re-targeting campaigns, the percentage of users who return and complete the check-out process increases to 26%” (Source: Shop.org)
It’s as clear as can be; re-targeting is one of the most powerful and effective sales tactics for bringing traffic back to a website to complete a transaction. Because of this, it’s one of the best sales tactics any online marketer can pursue.
We’ve also covered the addon ‘Lead Nurturing’ and this is even more powerful than the re-targetting addon! You can send carefully constructed, optimised emails to your customers on a regular basis. The scope of this is endless and you will only understand it’s true power once you’ve done it!
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Let’s look at what marketers have found out about lead nurturing or email marketing as a sales tactic:
57% of direct shopping cart traffic is driven by email.
66% of cart conversion comes through email.
(Source: Internet Retailer)
Classic marketing email averages 21% open rate.
So if you’re doing a once-off email blast to 1 000 people, 210 will open it if you’re average.
If you’re re-marketing, 570 will open it.
Re-marketing email averages 57%, that’s almost three times as much!
Not only will more people open it,
Clicked re-marketing emails average 30% conversion rate.
So when you’re using re-marketing, 1000 emails (570 open the email), it can generate 171 clients!
So all I’m trying to say here is that you need to use these sales tactics!
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We’ve summarised the steps in a handy reference guide.
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I know I covered a few stats here, but there’s no better way to show you how powerful these boosts are than by showing you some industry average results. With a bit of work and careful application you should be able to get better results than these averages!
I’d now like to bring this business growth strategy series to a close in our final article.
Having a cutting-edge website that converts like crazy so that when you apply these powerful techniques the effect is compounded makes a massive difference. If you haven’t done so already, grab a risk-free trial and see what your website looks like when powered by the ‘Lab41 SitePRO. If you like what you see, you keep using it.