These 8 website content display tips will help you improve your page layout and user engagement. Better user engagement equals more conversions!
This is part 4 of a 4-part series on increasing sales through good website design and by improving it’s usability.
We’re reaching the final few checks for our ‘Website Usability’ checklist!
If you’ve spent time online or spoken to ANY SEO experts, you’ve heard that:
If you don’t want the kingdom to crumble, though, your content needs to be consistent, organized, and easy to skim through.
Here are some of the checks that we use when choosing how to display content.
You should apply these to the content on your website.
1. Major Headings Are Clear & Descriptive
I can’t stress this point enough which is why it’s the most important page layout tip! We spend as long on writing our headlines as we do on writing the content and you should do the same! They are that important!
Most people don’t read online, they skim. So make it easy!
Use headings (major and minor) to set content apart and keep it organized. Headings should be clear, and for an SEO benefit, use proper heading tags (H1, H2, etc.).
Do you want to have a good website design? If you do – do NOT miss our article with number of important hints!
Remember I said that most people skim read your website? Well, when you view the headings that are outputted by the tool above, you should be able to see clearly what your website is about. If your can’t tell what the page is about by skim reading ONLY THE HEADINGS, then they need work or you need more of them!
2. Critical Content Is Above The Fold
Most of a users time is spent above the fold on a website so this is where you want your most important information and CTA (Call To Action). When you’re designing your page layout, make sure you get this right!
The ‘fold’ is that imaginary line where the bottom of your screen cuts off a page.
Content can fall below the fold, but anything critical to understanding who you are or what you do (especially on the home-page) should fit on that first screen.
Average screen resolution these days is about 1024×768, depending on your audience.
How to check what’s above the fold? Easy. Just open up your website on a normal screen and then DO NOT SCROLL! Then check if all your important information is on this part of the page! Simple.
3. Styles & Colors Are Consistent
People love harmony. People love patterns. It’s who we are as humans and the same applies with the web! So when you’re reviewing your page layout, make sure your styles & colors are consistent.
Make sure people know they’re still on your site by being consistent – confuse them and you’ll lose them.
Layout, headings, and styles should be consistent site-wide, and colors should usually have the same meaning. Don’t use red headers on one page, red links on another, and red text somewhere else.
4. Emphasis (bold, etc.) Is Used Sparingly
It’s a fact of human cognition,
We’ve all seen that site with that bad page layout, the one with a red, blinking, underlined “NEW!” next to everything. Don’t be that website.
5. Ads & Pop-ups Are Unobtrusive
There is a fine line here between being pushy, and adding great value.
Ads are a fact of life, but integrate them nicely into your website.
Don’t try to force ads and pop-ups down peoples’ throats. Also, do people a favor and make your ads clear. If you blur the line between ads and content too much, your content may suffer.
A well placed popup is extremely effective but it needs to be extremely well executed in your page layout.
We have some optimized popups that convert north of 50%. We’ve seen others convert at 1.5%. It’s easy to see which add value and which should be fixed or removed. How effective are your popups?
6. Main Copy Is Concise & Explanatory
This isn’t a lesson in copy-writing, but look at your homepage – can you say the same thing in half as many words?
Try to be concrete and descriptive and avoid jargon.
In 1800 the average persons English vocabulary was about 5X that which it was today. I know it’s a little sad, but make sure you’re using words that your readers can understand!
7. URLs Are Meaningful & User-friendly
This is a point of some debate, but meaningful keyword-based URLs are generally good for both visitors and search engines. You don’t have to re-engineer an entire site just to get new URLs, but do what you can to make them descriptive and friendly.
This also has a big impact on SEO. Make your website easy to read and intuitive.
8. HTML Page Titles Are Explanatory
We briefly covered this when we looked at your website tagline. While it’s not strictly speaking part of your page layout, it’s vital you get it right!
Page titles should be descriptive, unique, and not jammed full of keywords.
I can’t stress enough how important it is to have a great website title in the search engine rankings. We’ve seen up to a 500% improvement in click through rates by just changing the title for customers!
We’re At The End Of Our ‘Website Usability’ Series
If you found this series useful please consider leaving some feedback for us! We’d love to hear your thoughts on how we can improve it and add more value to you!
So what’s next you ask?
You’ve reached the end of the good website design series! As always, make sure you’ve passed our 25 point website usability checklist!
For those who like acronyms, and pithy sayings, KISS (Keep It Simple Stupid) applies to your website!
If you want your website to pass these tests, why not try Lab41? Turn your website into a cutting-edge website starting. Request a risk free trial here.
If you’d like to improve your website some more please review the Lab41 Resources.
Why not start the next series?