Online Marketing Series:

A Lead Generation Quick Win. Do It Now For A BIG Boost

Use this incredibly powerful online lead generation technique to significantly boost your business. It’s easy and everyone should do it.

This is part 1 of a 6-part series on increasing sales through boosting the leads your website generates.


Will Paid Marketing Work For You? What About SEO?

Welcome to the ‘Business Growth‘ course.

As always, this is a high level overview for executives and decision makers so you can focus your energy ON YOUR business but know enough about the basic web terms so you can make an informed decision.

Call it a ‘bridging the gap’ between tech speak and executives.

These are the questions I get asked the most often, so I thought that I should address them.

The Most Common Questions I Get Asked By Business Executives

  • How can I generate traffic?
  • How do I rank in the search engines?
  • What can I do for SEO?
  • Do you offer some type of reporting?
  • Does paid marketing work?
  • What should I do next to get business from my website?

What these all come down to is…how can I improve my website for lead generation?

What You Need To Remember

These are ALL very valid and IMPORTANT questions, but I want you to realize that they are BIG questions.

They can take years to learn and hundreds of thousands of words to answer, so for this article I’ve kept it at a high level and focused on the most important aspects, rather than the technical details.

Remember that there are professions that are JUST focused on 1 discipline and a question like ‘How do I rank in the search engines?‘ is at about the same level as ‘How do I become a doctor?

Unless you want to become a search engine specialist (which I doubt) and the intricacies of it, you’re probably meaning to ask…

‘What can you do to assist me in ranking in the search engines?’

‘Where should I focus my budget first to get the maximum growth?’

Lead Generation What You Need To Remember

AS ALWAYS, there’s an IMPORTANT ORDER to ‘Growing Your Business’ online, so we’re going to work through each section in the correct sequence and help you answer your questions.

We’ll try our best to keep it short, to the point and easy to follow!

Let’s begin with one of the MOST important facts that you need to keep in mind.

70% Of Your Website Visitors Will Do The Following

Let’s get started by looking at the simple statistic:

Over 70% OF VISITORS who LEAVE your website will NEVER RETURN! Click To Tweet

That is a MASSIVE statistic.

Another Important Fact…

Most people WON'T BUY anything on the FIRST VISIT. Click To Tweet

In fact, research shows it takes between 5 and 12 contacts with a new customer before they are ready to buy. If your product is a low cost product under $5 it will probably be closer to 5 contacts, but if you’re charging more then it will take more contacts with the client.

So, if it takes this many contacts with a client before they purchase, and most don’t purchase on the first visit to your website, I’m sure you can see the massive problem you’re facing.

Lead Generation Important Fact

Are You The Same?

I bet you’re the same. You visit many sites and then you’re gone. Forever. Never to return to those websites.

2 Shocking Statistics – What Visitors To Your Website Are Doing

So we know that…

Two SHOCKING Statistics:

  • Over 70% OF VISITORS who LEAVE your website will NEVER RETURN!
  • Most people won’t buy ANYTHING on the FIRST VISIT.

What Does This Mean For YOU?

I want you to really think about these two statistics and what they mean.

This Is A Major Problem

Can you think of a possible solution to this MAJOR problem?

That no matter how much traffic you send to your website, you are losing a BOAT LOAD of leads every day.

Let’s look at why a visitor is on your website and then a possible solution.

Lead Generation Why Visiting Your Site

Why Is Someone Visiting Your Website?

To answer this, they fall into 3 categories.

THREE Major Reasons Visitors Are On Your Website

  1. They want information about a subject.
  2. They want a service for a problem they can’t solve.
  3. They want to buy something.

Remember that we talked about procrastination and how most people won’t take action NOW?

When You Consider How People Procrastinate…

It’s Obvious Why…

  • Over 70% OF VISITORS who LEAVE your website will NEVER RETURN!
  • Most people WON’T BUY anything on the FIRST VISIT.

How Do We Get Around This Problem?

We need to lower the decision threshold. In order to improve the lead generation of your website, you’ve got to make it easier for people.

Handing over cash is a big decision, so we need to break this decision down into smaller sections.

So before we expect them to inquire or hand over cash, we need to give them an offer they can’t refuse in exchange for their contact details.

They might not be willing to give us hard earned cash just yet, but we can give them an offer where they are willing to give their name and email.

If you don’t fully grasp the power of this, please read:

What Do The Highest Converting Websites Do Differently?

I look at a few case studies in this article and show you how can often increase your website conversions or lead generation by 300% by making some small changes.

You’ll also understand the place and power of ‘Lead Generation’ in your business model.

Please, please take a look at it.

So what we’re doing at this point is introducing a ‘Lead Magnet’ to capture people’s details.

What Does This Mean?

We will now have their name and email and with this information we can solve the major issues we discovered earlier.

1 Unbelievably Effective Technique To Grow Your Business

By now I hope you realize that MOST visitors (70%+) browse your site and never return and that you need a solution to this.

How To Get Your Visitors To Return To Your Site

I introduced the idea of giving them a soft offer or ‘Lead Magnet’ where you give them something for FREE in return for their email address and name.

This is the first step in lead generation.

Why do we want their email address? It’s because…

95% of online consumers use email. Click To Tweet

Not only that, but…

Lead Generation Did You Know Email

91% of consumers reported checking their email at least once a day. Click To Tweet
(Source: ExactTarget)
 

Remember we said most people don’t buy online or complete a goal on their first visit to your website?

What’s The Solution To Lead Generation?

What we need to do is introduce an intermediary step into the process. That step is to capture their name and email and then build trust.

You need to be converting as MANY OF YOUR WEBSITE VISITORS into email leads as possible.

Once they visit your website on the second, third & fourth time, they are much more likely to convert.

Are You Capturing Their Details?

I’ll come back to HOW we deal with these email leads a little later, but RIGHT NOW we need to be capturing them.

If you don’t have their names & emails you can’t market to them!

Act Now To Avoid Wasting 70% Of Your Websites Traffic

I want you to stop reading, take out your pen and make a note that it’s an absolute priority to start capturing people’s email addresses.

So let’s take a look at the consequence of NOT CAPTURING people’s name and emails on your website.

Lead Generation Act Now

What’s The Consequence Of NOT Capturing Their Details?

Firstly, you’ll waste 70% of your website traffic.

Secondly, you’ll miss out on the opportunity for email marketing.

What’s The Consequence For You Of Not Doing This?

A lost MASSIVE opportunity.

This might be new to you but it’s so important I can’t stress it enough!

This Technique Is 40X More Effective Than Facebook Or Twitter Marketing

If you’d like to improve your lead generation from your website, you need to use this technique.

For many of you reading this, it’s quite new, so I want to briefly recap what I’ve covered in the article.

Lead Generation Lead Generation Effective Technique

Two KEY Statistics

  • Over 70% OF VISITORS who LEAVE your website will NEVER RETURN!
  • Most people WON’T BUY anything on the FIRST VISIT.

WOW!

Add procrastination into the mix and this is a DIRE situation!

What’s The Solution?

You need to provide a FREE offer (maybe some tips, a guide, a free quote, etc) to capture people’s name and email so that:

  1. You can market to them later.
  2. You can build trust with them over time.

With this, you’ll see your conversions SOAR!

What follows is some carefully constructed email marketing to REALLY BOOST your conversions.

Your Next Step

Go on and install a lead generator in your website to give your website’s lead generation a massive boost. If you’re a little stuck or would like some help, head on over to our

>>Generate Leads App <<

Some people have seen a growth by over 500% with this app!

It all depends on how serious you are about your website. You need to have some traffic to the website for this app to work, but when you do have some visitors it works like a charm! The ‘Business PRO’ package works the best, but as always we’ve introduced smaller packages so that everyone can benefit.

What You Need To Know About Lead Generators

While there are some great guidelines and best practices for a ‘Lead Generator’ you will always need to tweak and test as every single market and niche is different. By changing a headline in a ‘Lead Generator’ you can increase your conversions by 80%, by changing the image you might find another 80% boost in conversions.

Since your lead generator is probably the single most important part of growing your business online, it’s important that you optimize it!

So how do we handle this optimization? We split test multiple ‘Lead Generators’ and track their efficacy.

Lead Generation Lead Generation Pro Tip

Optimizing A Lead Generator

There are two parts to improving the effectiveness of a ‘Lead Generator.

  1. The placement of it.
  2. It’s look & feel. (e.g. text, content, images, colours, etc)

So what we do is choose a number of placements and then create variations of each ‘Lead Generator’. Then over a period of time our software tracks which has the highest conversion rate.

Then we keep that one and then optimize it further to get it working even better!

With that in mind, it’s the difference between our various ‘Lead Generation’ app packages.

The Startup Package

We’ll integrate 1 lead generator for you. This is the main lead generator so you’ll see some quick wins.

The Business Package

With this package we’ll introduce 5 lead generators to maximize your leads. Each of these lead generators can be customized and every half year we’ll review them and do a conversion test to improve their effectiveness.

The Business PRO Package

This package includes 5 lead generators, but MOST importantly, includes monthly conversion testing. Your lead generators are what capture your leads, but we need to make sure they are razor sharp and convert for YOUR target market. Each market reacts differently and through conversion testing and optimization we can make sure that the lead generators grab EVEN MORE LEADS!

View Our Popular Apps

All these apps are part of our lead generation bundle! Get them all and receive a 20% discount today.

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  • Want more visitors? Discover what you need to fix on your website with our FREE SEO Audit tool. FREE SEO AUDIT.

What’s Next?

Read our next article in the online marketing series:

Part 2: Stop Losing Leads. Increase Your Sales By 30% With Lead Management