How to increase sales by answering these 8 questions about your product and how to increase your profit per sale.
This is step #01 of our proven 8 step ‘Business Growth Series’ to grow your business through your website by 200% to 1000%+.
See The Power Of This Digital Sales Funnel
How To Increase Sales. It’s Simple. Just Like Business
You have a ‘Before‘ state and an ‘After‘ state.
In your current state you want to grow your business and can dream of what you can do when you grow your business or get it on autopilot.
To get there, you need to know how to increase sales!
- spend more with the family
- buy a nice house
- buy a nice car
- have less stress
- go on more holidays
- or any other reason
Whatever your reasons are for wanting to learn how to increase sales, you’re wanting this ‘After‘ state and this article will help you get there.
That’s why you’re reading it. You want to move from your current state to another state and learn how to increase sales.
If I could show you a technique that can grow your business at least 3X without any structural changes, what would you be willing to pay for that?
Or put another way if I can easily move you from your current state to a future state that you want, what could I charge?
Or said differently if I could show you a way how to increase sales by 3X what could I charge?
Your Growth Strategy Starts Here
Growing Your Business Online Requires a Clear Strategy, Follow These Steps to Success.
It depends on the gap and how much I can move you from one state to another.
That’s the value I can add and I can charge accordingly.
Let’s apply this to a business.
You get paid to move people from a ‘Before’ state to an ‘After’ state.
The customer is discontent ???? in some way in the ‘Before‘ state and you can help them with this discomfort.
In the ‘After‘ state, you’ve solved this discomfort and the customer is happy. ????
People Don’t Buy Products Or Services
They buy an outcome or an ‘After‘ state and a good product or service will move them smoothly to this ‘After‘ state.
People don’t buy products or services. They buy an outcome.
So what is the outcome that you’re offering your clients?
Here at Lab41 I help people grow their businesses fast using incredibly effective online tools and techniques. What is your offering?
What About Great Marketing?
Well it’s great marketing that communicates this change of state from a ‘Before‘ discontent state to an ‘After‘ happy state.
The better they communicate this transition and leave the customer wanting the ‘After‘ state, the more your business will grow.
So I want you to think about how you can communicate this transition better.
Maximizing The Gap
Between The ‘Before’ State & The ‘After’ State
As we’ve said, it’s critical that you can:
- Identify The Gap Between The States
- Communicate The Gap
People buy on emotion not on facts.
Once you’ve identified the gap, you can then focus on maximizing the gap and this is done through communication.
So in order to get emotion into it, you’ve got to appeal to emotion when you’re communicating this gap.
Otherwise, you’re never going to have a ‘great’ business.
So Why Do Businesses Fail?
It’s simple really.
- They either have a poor offer and can’t move people to a desired ‘After‘ state
- Or they can’t communicate this transition and thus their marketing is poor.
This is why I begin by focusing on determining your product/service!
- Does it add value?
- Can it be communicated well?
If so, then you’re sorted.
They just don’t offer any value or can’t communicate the value they can add.
Simple. That’s why they fail.
The bigger the gap between the ‘Before’ state and the ‘After’ state, the more you can charge.
So what are you actively doing to increase this gap between the ‘Before‘ state and the ‘After‘ state for your customers?
The Sizzle & The Sausage
Sell The Sizzle…Not The Sausage!
A great marketing expert once told me…
Sell the sizzle, not the sausage.
A great company will incorporate all of the above and communicate what the customer will have, what they will feel and what an average day will be like and what their status will be in the ‘After‘ state.
Customers will really want this ‘After‘ state and be happy to buy it. If you make them want it badly enough, they’ll pay a premium for it!
Now that you know how to sell more and make customers want your product, it’s time you reviewed the next step in the business growth strategy series.
I realise there’s a lot to building a strong web presence and it needs a clear strategy. If you need a little help with your strategy, take a look at our Strategy Session app.
The first step towards growing a strong web presence is to ensure your website is cutting-edge and optimised to convert. Why not power your website through SitePRO and let’s get it cutting edge & optimised! Go on, take a risk-free trial.