Anyone can build a website, especially with sites like WordPress and Wix.com offering free websites.
But creating a useful website takes a bit more effort and skill. You can, of course, use an online site builder and select one with a nice-looking theme but all that’s going to get you is a bit of bling.
What you need to do is to determine the purpose of your site. Do you want to mainly focus on fashion, travel, finance, product reviews, or something else?
After that, you need to map out a marketing plan. How do you want to reach your audience?
You also have to organize your content, set up the calls to action and then, right at the very end, worry about the website’s navigation.
However, that’s all a bit boring when all you want to do is to pick a theme and choose your colors to make your website look beautiful.
But if you want a site that beats the competition, here are a few pointers to building an efficient website:
#01. Keep Things Simple
The more complicated your site is, the less the chances of conversion.
The more you fill your pages with random information and design elements, the more confused your visitors will be. If you decide to use industry-specific jargon instead of simple catchy and alluring words, the more likely it is that your clients will be disinterested in what you have to offer.
Also, animations, fancy graphics and innovative navigation may make your website look pretty, but they’re just distractions.
You want your guests to convert. So make sure that you keep it simple.
#02. Create Content That’s Easy to Scan
Most online users don’t read. They will generally scan through your content and take in what makes sense to them.
They absorb information in bite-sized chunks and anticipate to be led by the hand to the next step of the process. Therefore, if your visitor has to stop and think about what to do next, then your website automatically fails.
Your message, or the purpose of the page, needs to be clear and unambiguous. Ensure the vital information stands out from the rest of the page; have titles, headers, descriptions, and suitable links.
Don’t make them think.
#03. Clear out the Question Marks
Don’t beat about the bush. Just put the specifics in front of your visitors. If you’re trustworthy and provide them your products or services in a clear and comprehensible manner, then they’re much more likely to convert.
Your visitors want to do is to take in the facts, look at the images, or purchase your products. Everything else is just padding.
Therefore, tell them what they need to know and don’t waffle.
#04. Give Your Clients the Right Direction
Once your visitors have accessed your page, they’ll want to explore your content. Therefore you need to ensure that the navigation system is straightforward.
Don’t bank on on intricate dropdowns and flyouts; all they do is to confuse them.
Where possible, offer a variety of navigation systems to meet the differing wishes of your visitors: navigation lists, the search box, inline links, some breadcrumbs, and so on.
The more straightforward the navigation system, the higher the chance your visitors will click on the links.
#05. Get Rid of Any Distractions
Covering your site with invitations to follow you on twitter, join your Facebook group, peruse your blog, and so on are all distractions.
If they don’t lead your visitors to your products or services, then you don’t want them joining your Facebook group or following you on Instagram and Snapchat.
Therefore, keep your website focused and don’t let your visitors get distracted and navigate away from your site.
#06. Have a Well-Crafted Plan
Having a well-crafted plan has always been the key to executing dreams and in the long-run, will help achieve a successful outcome.
Boring? Maybe. Especially when it’s more fun thinking about colors, images, and fresh layouts. But, unless you do some planning, your website will end up a right old mess.
You don’t even need an in-depth plan. But it would help if you had a framework that covers:
- What you want to accomplish
- Who your prospective visitors are
- The desires of those guests
- How you plan to convert your visitors into clients
- Your marketing strategy
Having a strategy means your website’s development will stay on track.
#07. Don’t Get Caught up Worrying About the Layout
The colors, fonts, visuals, borders, background and design shouldn’t be set in stone. What you like might not be what your visitors like. And how you navigate the site isn’t necessarily how they would do it.
You can fiddle with the layout once your website has been built and have done some user testing. It’s only then that you’ll be able to see that the subtle lilac theme you love has a bounce rate of 100%.
If a web developer asks you to approve a layout before designing your website, it’s time to find someone new.
It’s impossible to know if a layout is going to work until everything else is in place, and you have some feedback from real users.
#08. Underestimate Your Visitors’ Intelligence
Bit rude? For some reason, people seem to lose their common sense when they use the Internet.
If there isn’t a huge red button that says ‘click here’ they won’t see it. If it isn’t obvious how to purchase a product or get in contact, then their interest will rapidly wane. As we’ve mentioned, simplicity is the key to higher conversion rates!
Put the essential information, images, and links right in front of them.
#09. Ease Into the Checkout Process
One of the most pressing issues when it comes to website design is the checkout process. If it’s clunky or awkward to use, you’ll lose sales. Keep it as simple as possible, don’t make your guests fill in any more form fields than necessary and if they have to go off-site to your payment provider, then you need to make sure that you’ve warned them first.
#10. Make it Easy for Search Engines
Building a SEO-friendly site is similar to building a user-orientated website. It means you’ll have to
You have to make sure that your keywords are prominent, write relevant titles and headers, and offer your clients keyword-rich content.
You also have to make sure that you’ve got lots of internal text links for the robots to follow. Moreover, just before you publish your content, you’ll have to add a relevant winning description metatag (to entice people to click).
Use meaningful URLs, page titles, headers, image captions, and anchor text along with relevant keyword-rich content.
Nothing is impossible to achieve with the right tools and proper guidance. Website design might seem like climbing Mt. Everest, but if others have done it, so can you. If you need help, please click here, and we’ll help you create the website you want!