Domain Registration

Website Development First Steps Series Overview

Intro: How To Grow Your Business Through Your Website

Part 1: What You Need To Know About Domain Name Registration [You Are Here]

Part 2: What You Need To Know About Website Hosting

Part 3: The Importance Of Website Speed. How 1 Second Can Cost $1.6 Billion

Part 4: Website Security & Why You Need Website Protection

Part 5: Use Web Protection To Stop Content Theft

Part 6: 3 Reasons Why a GREAT Email Signature Is Vital

Part 7: Social Media Benefits You Should Be Receiving

Part 8: Look Amazing In The Search Results For a Conversion Boost

What is a domain name and what you need to know about domain name registration. We look at a mistake you should avoid that could cost you $10 000+.

This is part 1 of an 8-part website development series on making sure your website has a strong foundation for success.

How a Simple Mistake With Your Domain Name Registration Can Cost You $10 000+

Take heed! This happens more often than you think. In fact, their is a whole industry of “domain squatters” and you can easily avoid getting caught if you just take note.

A Simple Mistake With Your Domain Can Cost You $10 000+.

We’re going to start with some basics, to ensure you grasp fundamental terms. If you’re working in IT, skim read this, if you’re not in IT then read it carefully! 🙂

While this seems like such an obvious thing, I cannot tell you how many people get this confused.

I want to avoid this confusion now by explaining what a domain name is.

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You’ve used a telephone right?

You enter in a series of numbers and you’re connected to someone. You should get through to the same person every time since they’ve been allocated a series of numbers.

Simple.

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HERE

What Is a Domain Name?

I often get asked ‘What is a domain name?’ and while this seems like such an obvious thing, I cannot tell you how many people get this confused.

I want to avoid this confusion now by explaining what a domain name is.

You’ve used a telephone right?

You enter in a series of numbers and you’re connected to someone. You should get through to the same person every time since they’ve been allocated a series of numbers.

Simple.

Local vs Global Domain

The Web Is The Same

It’s the same with the web. Each website has been allocated a series of numbers. We call this its IP address. (Internet Protocol Address).

It looks like this: https://41.150.250.66

That’s the telephone number for the website. You type it in and it knows where to get the information from. It’s not very memorable.

Telephone Numbers Are Hard To Remember

Having struggled to remember their girlfriends telephone number, and the problems this created, some smart tech guys wanted to avoid the same issues with the web. They didn’t want to have to remember these tricky numbers!

So they came up with a system to assign names to these numbers so it’s easier to remember. Something like “Website.com”.

So that when someone types in “Website.com” the smart computers know that they actually mean https://41.150.250.66.

That’s a much better solution than these long telephone numbers we have to remember. On a side note, how many people’s telephone numbers can you recall off by heart? I used to know a lot, but with smart phones, we just search for the contact and press call!

Domain Name Registration Telephone Numbers

The Two Parts To a Domain Name Registration

When people ask me ‘what is a domain name?’ I often tell them that a domain name is made up of two parts. a top level and a secondary level.

What’s a Top Level Domain Name?

Every domain name ends with a top-level domain label. The top-level domains or TLDs as they are commonly known are the last part of the domain. I.e. .com, .net, co.uk, or .org. In technical speak, top-level domains form the DNS root zone of the hierarchical Domain Name System.

What Is a Second Level Domain Name?

This is the part that appears before the TLD (Top Level Domain), i.e. before the .com, .co.uk.org, .net, etc.

So if you have: Website.com

Then .com is your TLD (Top Level Domain) and Website is your second level domain name.

Make sense?

Want To Learn More About Domain Name Registration?

I’d suggest having a look at this great article on Wikipedia on domain names. It takes a look at it’s history, quite a few technical aspects, and various domain name syntax’s.

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It’s That Easy!

So to make it even easier, your domain name is the name that you type into the browser to get to your website.

Your domain name is the name that you type into the browser to get to your website.

Don’t confuse this with hosting, which I’ll cover another time.

Domain Management

Local vs Global Domains &

How This Could Cost You $10 000+ If You DON’T Do It

In the first half of this article we looked at ‘What Is a Domain?’ and what this means for a domain name registration.

In case you missed it, we said that a domain is the NAME of your website where people can find you (e.g. YourWebsite.com) and hosting is the PLACE where your files and emails are stored for your website. There is a massive difference between a local vs global domain name, so make sure you follow this!

There is a massive difference between a local vs global domain name.

A Local vs Global Domain

I need you to follow this as it’s extremely important in understanding the difference between a local vs global domain.

What Is a GLOBAL Domain?

A global or international domain ends most commonly with any one of the following:

  • .com
  • .net
  • .org
  • .info
  • .co
  • .biz

Those are internationally recognized domain names.

What Is a LOCAL Domain Name?

A local domain is one that ends with a SPECIFIC country ending.

For example:

  • .co.uk (United Kingdom)
  • .de (Germany)
  • .it (Italy)
  • .in (India)
  • etc.

They generally only apply to one specific country.

Why Is This Important To Know?

Since most business target a local market they would own the local domain (.co.uk/.de/.it/etc), but they ALSO want to target international visitors so they often also own the .com.

Since most business target a local market they would own the local domain.

Thus, if you are a UK business you might own:

  • YourWebsite.com
  • YourWebsite.co.uk

You would then need to choose your primary domain. Which is the main domain name you want to use for your website? Is it Website.com or Website.co.uk?

How To Avoid This Common Mistake

Make Sure You Own The International Version Of Your Domain!

Many people are familiar with .com and will use that as the main domain anyway. Also, you may want to expand to the international market later, and if you don’t own the .com someone might buy it and sit on it, and it will then cost you thousands to buy the .com from them at a later stage! Avoid this by registering the .com early.

Choose Your Primary Domain

We can set a primary domain for you, but you will need to tell us which one it needs to be.

  • If people type in YourWebsite.com should it redirect to YourWebsite.co.uk?
  • Or if they type in YourWebsite.co.uk should it redirect to YourWebsite.com?

We recommend choosing the primary domain based on where the majority of your customers are based. I.e. if your business is 80% local then we’d recommend using YourWebsite.co.uk. If it’s 50% international we’d recommend using YourWebsite.com as the primary domain.

Domain Name Registration Primary Domain

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Usability Guide

Make Sure You’re Domain Name Registration Is Properly Managed

We need to ensure that your domain is properly managed.

The easiest thing to do is let us manage your domain name for you. It will remain in your name, but we will be the ‘Technical Team’ managing it on your behalf.

It’s not expensive and costs under $15 per annum. It’s not a big decision. Get your domain name registration sorted today.

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Why Let Us Manage Your Domain Name?

 

  1. It will allow us to optimally configure it.
  2. We’ll automatically renew it so you don’t ever forget to renew it. We have a smart system for this.
  3. We can ensure your domain is correctly configured so your emails don’t go into peoples’ SPAM folders. (Badly configured domain names are very common!)
  4. If your website is powered by SitePRO it’s quick for us to run updates and since we’re managing your site it means we can get things done faster.

If you would like to find out more about our domain name registration services, view this app,

View Our Domain Name Management App Now

If you’re concerned about price with your domain name registration, we’ll happily match what you’re currently paying. (It’s pennies really at around $15 PER YEAR so price should not be an issue!)

Your Next Step

You need to ensure that you have registered BOTH the local and the international version of your domain name. I want you to confirm that you have done this. If not, I suggest that you IMMEDIATELY, get this resolved.

If you know anybody who owns a company and a domain name, please forward them this article so they don’t fall into this trap! It happens so often and can easily be avoided.

If you require any assistance, feel free to contact us. If you would like us to register or manage any domain names for you just use the link above.

Ensure you have BOTH versions of your domain or it may cost your tens of thousands of dollars in the future!

Want To Learn More About a ‘Local vs Global Domain?’

I’d suggest having a look at this great article on Wikipedia on domain names. It takes a look at it’s history, quite a few technical aspects, and various domain name syntax’s.

What’s Next?

Read our next article in the website development first steps series:

Part 2: What You Need To Know About Website Hosting