I know you’re busy and probably don’t want to read a length detailed case study, so I thought I’d summarise the key points so you can see the power of this marketing technique.
Let’s get started.
The Maserati Levante Case Study
The luxury automobile manufacturer released their first ever SUV, the Levante, manufactured in Turin, Italy and revealed at the Geneva Motor Show in March 2016.
The Levante went on sale in Europe and North America during late 2016, and Maserati chose to harness the buzz around its launch to create leads through Facebook and Instagram.
The Maserati marketing team leveraged Facebook to grow their community and reach more people digitally, which is one of the most ideal channels of growth for high end luxury products.
What They Wanted to Achieve:
- Brand hype around it’s new offering
- New car sales
- Increase fan engagement
Is that something you’d like?
More brand awareness & sales from your prospects?
What Were the Results:
- 127 cars sold with an average value of $88 000 each
- 21 000 leads generated that can be targetted for future campaigns
- 4 million people reached
If you want, you can read the full case study here.
How Did They Do It?
Maserati leveraged lead ads that automatically fill in information through Facebook profiles when a user clicks on them, and in order to reach the most likely audience, Maserati only targeted people who had watched a video ad completely during their branding phase.
Key Takeways
When used correctly Facebook is one of the MOST powerful marketing strategies available today.
No matter how ‘fancy’ your product is, your perfect customers are on Facebook.
It’s a case of finding the right offer and showing it to the correct people.
This is a classic case study of a cookie cutter campaign done right. With a bit of optimisation and a few extra techniques, they could have gotten much better results.
The trick is testing and optimisation with Facebook and finding the perfect offer.
Would You Like an Inbox Full of Leads?
No matter what you offer, your perfect prospects are on Facebook and ready to become your customers.
If you sell a luxury product or service we’d love to have a FREE strategy session.
Right now, we’re crushing it with Facebook and would love you to experience this for yourself.
If you’re sitting on the fence we’re running a ‘free trial’ offer where we’ll run your Facebook ads and show you the power of this platform.
We do not charge you a single cent for our time, tools, team or copy. We only ask you to cover ad spend so you can experience amazing results!
To learn more, please book a Free Strategy Call.
