I know you’re busy and probably don’t want to read a length detailed case study, so I thought I’d summarise the key points so you can see the power of this marketing technique.
Let’s get started.
The Local Restaurant Case Study
The world’s third-largest chicken restaurant, Church’s Chicken, wanted to see if they could use Facebook to encourage people to visit one of its physical locations.
What They Wanted to Achieve:
- Increased foot traffic in their restuarants
- Increased brand awareness
- Increased sales
Is that something you’d like?
More brand awareness & sales from your prospects?
What Were the Results:
- 592,399 restaurant visits
- 800% ROAS (return on adspend)
If you want, you can read the full case study here.
How Did They Do It?
The ads ran on desktop and mobile newsfeeds and were targeted at people living near a Church’s Chicken who were also interested in “quick-serve restaurants.”
The study also noted that third-party data was used to target customers who were “big spenders” at these types of restaurants.
Rather than giving customers a link to a purchasing or order page, these ads offer users a call-to-action that says “Get Directions.” The dynamic store-traffic ad also gives users the store information for the restaurant closest to them.
This type of targeting and ad strategy could be helpful to small businesses or hyperlocal businesses that want to gain foot traffic or awareness from the prospective customers closest to them.
Key Takeways
When used correctly Facebook is one of the MOST powerful marketing strategies available today.
No matter how what your product is, your perfect customers are on Facebook.
It’s a case of finding the right offer and showing it to the correct people.
This is a classic case study of a cookie cutter campaign done right. With a bit of optimisation and a few extra techniques, they could have gotten much better results.
The trick is testing and optimisation with Facebook and finding the perfect offer.
Would You Like an Inbox Full of Leads?
No matter what you offer, your perfect prospects are on Facebook and ready to become your customers.
Are you looking to sell a new product or service?
We’d love to have a FREE strategy session.
Right now, we’re crushing it with Facebook and would love you to experience this for yourself.
If you’re sitting on the fence we’re running a ‘free trial’ offer where we’ll run your Facebook ads and show you the power of this platform.
We do not charge you a single cent for our time, tools, team or copy. We only ask you to cover ad spend so you can experience amazing results!
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