I know you’re busy and probably don’t want to read a length detailed case study, so I thought I’d summarise the key points so you can see the power of this marketing technique.
Let’s get started.
The Beverly Hills Fitness Studio Case Study
Founded with an aim towards providing quality home fitness equipment. It focuses on equipment designed and inspired from Pilates, Yoga, and cross training concepts.
Their new product, the Supreme Toning Tower fitness system was the company’s prime focus and they intended to promote it through Facebook.
What They Wanted to Achieve:
- Brand hype around it’s new offering
- New equipment sales
- Increased fan engagement
Is that something you’d like?
More brand awareness & sales from your prospects?
What Were the Results:
- 300% ROAS (return on adspend)
- 50% of viewers watched 21s or more
If you want, you can read the full case study here.
How Did They Do It?
The company created a Canvas, a Facebook product that provides easy to use templates within no time, and introduced the Supreme Toning Tower to their target audience.
An inexpensive and easy to use alternative to expensive and tacky home gym equipment, the product was still on the premium side of the price range for a lot of consumers.
In order to appeal to potential buyers, Beverly Hills Fitness used Canvas to educate their audience about the Supreme Toning Tower’s various features, and more information that positioned their product as an attractive prospect.
Canvas enabled Beverly Hills Fitness to craft their message in a much more suitable way as compared to a photo ad.
Their core target audience being women between the ages of 35 and 65, the company offered testimonials from customers who had purchased and used the product, linked to their website where consumers could easily buy the Supreme Toning Tower.
Beverly Hills Fitness also targeted people who liked their Facebook Page through Custom Audiences, used Lookalike Audiences to target consumers who had visited their website and previous customers, and used a broad targeting for fitness enthusiasts.
Facebook’s Pixel once again helped the company track conversions on their website.
Key Takeaways
When used correctly Facebook is one of the MOST powerful marketing strategies available today.
No matter what your product is, your perfect customers are on Facebook.
It’s a case of finding the right offer and showing it to the correct people.
This is a classic case study of a cookie cutter campaign done right. With a bit of optimisation and a few extra techniques, they could have gotten much better results.
The trick is testing and optimisation with Facebook and finding the perfect offer.
Would You Like an Inbox Full of Leads?
No matter what you offer, your perfect prospects are on Facebook and ready to become your customers.
Are you looking to sell a new product or service? We’d love to have a FREE strategy session.
Right now, we’re crushing it with Facebook and would love you to experience this for yourself.
If you’re sitting on the fence we’re running a ‘free trial’ offer where we’ll run your Facebook ads and show you the power of this platform.
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