I know you’re busy and probably don’t want to read a length detailed case study, so I thought I’d summarise the key points so you can see the power of this marketing technique.
Let’s get started.
The Baked Bakery Case Study
A bakery and cafe based in Brooklyn, New York City is the quintessential example of a cosy neighborhood cafe and bakery.
The Baked Founders leveraged Facebook to grow their community and reach more people digitally, which is one of the most ideal channels of growth for small- and medium-sized enterprises for a fraction of the cost and extremely effective results.
The NYC based local bakery wanted to get more feet in the door and increase sales.
What it Wanted to Achieve:
- Get more people into the bakery
- Increase sales from its pies
- Increase fan engagement
Is that something you’d like?
More brand awareness & sales from your prospects?
What Were the Results:
- 40% increase in pie sales
- 68% increase in leads
- 30% decrease in cost per lead compared to other advertising platforms
If you want to know more, you can read the full case study here.
How Did They Do It?
They found bright close-up shots of their products performed best and used them to run lead adverts with a CTA urging consumers to ‘Sign Up’, clicking upon which ushered them to a context card explaining what they were signing up for.
Their Facebook profile data was used to automatically fill out their information on sign up forms.
Baked targeted people who were enthusiastic about baking, and in their endeavour to reach out to new people, they specifically chose to exclude people who had already liked their Facebook Page.
Geographically, they chose to target people living within a one-mile radius of both their cafes in NYC, in Manhattan and in Brooklyn.
Key Takeaways
When used correctly, Facebook is one of the MOST powerful marketing strategies available today.
No matter how ‘local’ your product is, your perfect customers are on Facebook.
It’s a case of finding the right offer and showing it to the correct people.
This is a classic case study of a cookie-cutter campaign done right. With a bit of optimisation and a few extra techniques, they could have gotten much better results.
The trick is testing and optimisation with Facebook and finding the perfect offer.
Would You Like an Inbox Full of Leads?
No matter what you offer, your perfect prospects are on Facebook and ready to become your customers.
If you run a local business we’d love to have a FREE strategy session.
Right now, we’re crushing it with Facebook for local businesses and would love you to experience this for yourself.
If you’re sitting on the fence we’re running a ‘free trial’ offer where we’ll run your Facebook ads and show you the power of this platform.
We do not charge you a single cent for our time, tools, team or copy. We only ask you to cover ad spend so you can experience amazing results!
To learn more, please book a Free Strategy Call.
