Don’t underestimate the importance of a business card! A great and inspiring design is a conversation starter and a great way to get your brand out there. Make sure that your business card design is cutting edge, memorable and great. We’ve included 25 business card ideas to make sure your business card works, as well as some unique and creative business card design samples we’ve come across.
25 Business Card Ideas That Work
Table Of Contents
- 2. Clearly distinguish your personal taste from your brand
- 3. Do your research to avoid being the same
- 4. Match the tone of your business card to the tone of your company
- 5. Focus on the aspect you most need
- 6. Consider designing a series of cards
- 7. Quality & luxury are not the same
- 8. Pay special attention to your logo
- 9. Use the logo as the company name
- 10. Match the card to the company brand
- 11. Test the printing quality
- 12. Don’t use the same business card for multiple companies
- 13. Use the back of the card
- 14. The right font is everything
- 15. Use the blank space wisely
- 16. Choose the correct materials wisely
- 17. Use the power of a hashtag
- 18. Use your work to build your brand
- 19. Use your own photo
- 20. Make it memorable
- 21. Avoid the tech trap
- 22. Approach your business from the future
- 23. Experiment with shape
- 24. Choose objects that you/your company is related to
- 25. Be creative all the way
- What’s Next You Ask?
- LEAVE A LASTING IMPRESSION!
2. Clearly distinguish your personal taste from your brand
I might love pink flowers, but they have nothing to do with my writing style or consulting strategy. It might seem easy when you think about it, but you’d be surprised to see how much we lean towards what we naturally like and not what represents our company. So while you might like pink flowers, you don’t want them on your executive business card. I know it’s exaggerated, but you get my point!
3. Do your research to avoid being the same
Don’t be afraid of doing a little research before deciding on the design. Don’t worry about it influencing your design because your creativity is getting cramped. You’ll quickly spot any trends going on in your field and this will prevent you from doing what everyone else is doing with their cards. Also, it might help you decide on things you want to include or elements that don’t fit into your vision.
4. Match the tone of your business card to the tone of your company
If what you do is funny or entertaining, then no one is expecting a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”. If you create things, then a handmade card would describe your work more than any words can. If professionalism is the core of you business, then go professional all the way. Make sure your card matches your company.
5. Focus on the aspect you most need
What is the most important thing regarding your business right now?
Did you do a re-brand lately?
Did you get upgraded from a specialist to CEO?
Is there a new service you’ve started to provide lately?
Are there new branches added to the company or new shops opened?
Maybe you changed your phone number or email?
Or do you really need to associate your name to the company?
Think about what’s more important and make sure it’s reflected on the card. Make sure the details are correct!
6. Consider designing a series of cards
Think about multiple designs or colors, or maybe a series with a story developing so they are collectible and exciting to receive. Pieces of a puzzle would also be a nice idea.
For a more classic approach, treat the cards as your portable mini portfolio. Just some ideas for you to consider!
7. Quality & luxury are not the same
Quality is always luxury but luxury is not always quality. Think carefully when you go for a fancy emboss or gold foil. If the company you run is about raw materials or living a meaningful life, then lean towards quality with minimal and clean cards. Unless you are 100% aware that everything in your card is in tune with your company’s policies and mission, don’t risk it. Better safe than sorry.
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8. Pay special attention to your logo
You can emphasize the company’s logo by placing it in a large format on the front of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company. The more people see a logo, the faster they will recognize it (a well designed logo helps too).
9. Use the logo as the company name
If the logo of the company is the name of the company or includes it, make sure to use that and not the name in a random font. That way the connection to the brand is stronger. Imagine a Google card, with the name Google written in another font and in black. It would be harder (or maybe impossible) to connect it to the internet giant. Keep it consistent.
10. Match the card to the company brand
If you are using colors, make sure they are the exact color used in the rest of the branding material. If it’s a shade of grey, make sure it’s the exact same shade. It’s a bit like a car that’s been to the panel beater. It just looks like a poor job if they didn’t match the colors exactly. Also, the overall style should reflect the same one used in every online presence of your company or work.
11. Test the printing quality
Before you invest in getting cards printed test the final result. Check the quality of the printing. Sometimes there’s too much black or dullness. You want to make sure things look sharp and clean. It’s a good time to double-check the colors too. Finally, test the ink to understand if it smudges easily or fades in sunlight, disappears under water or from rubbing.
12. Don’t use the same business card for multiple companies
It is very difficult to digest the information when two or more companies are on the same card, unless you want to show your relation to the companies. For these rare cases, only use your name and an email or phone number, along with the company’s logos. Spare further details to prevent the card from looking like a yellow page. You also do not want to come across like you have a pocket full of different business cards.
13. Use the back of the card
Even if you want a single side business card, you really should consider taking advantage of the back of the card to put your signature or a handwritten note. A helpful idea is to encourage people to write something about you or how you’ve met by having a couple of lines ready for them to fill in or a specific phrase like “How we met”. Get creative. Maybe try “One reason you’ll remember me by.”
14. The right font is everything
The font of your choice should be legible and neutral enough. Nothing sketchy or tacky (unless that is your purpose). You can use 2-3 different sizes and strokes to create hierarchy in the text. Also make sure the numbers are not overlapping each other and are legible. Clarity always wins the day. The goal of a card is to provide boring information. Make sure it’s not obscured with an illegible and ambiguous font.
15. Use the blank space wisely
Don’t try to fill in the space, but see it as a tool to showcase the information. White serves as a great canvas, but any other solid color or subtle background can help enhance the text.
16. Choose the correct materials wisely
Use the highest material and printing quality you can afford, but be aware of super bulky cards or ones that can easily be worn out. Use recycled paper if your company cares about the environment (Don’t overdo it or you’ll be mistaken for a recycling company 🙂 ). Same logic goes for wood, metal, glass, plastic or any other innovative material you want to use for your business card.
17. Use the power of a hashtag
If you don’t know what a hashtag is, and what it’s used for, it’s time to hit google.com. If you are on several social media, make sure to use the same hashtag on all of them. Including only one hashtag in the card will be much more effective and easier to remember than four different ones.
18. Use your work to build your brand
If you do something innovative or offer a very specific service, you can incorporate a photo or illustration of what you do. Also, if your style is coherent and you’re famous for a specific thing, showcase that on all your business cards. Words can be used too, as long as you can express what you do in a couple of short sentences and they’re catchy.
19. Use your own photo
If you’re going to be printing on the cheap, then skip this. There’s nothing worse than a badly printed image. There’s nothing wrong with putting your own photo on the card, as long as it brings something extra to the information and matches the theme of your work. It’s a good move particularly when you attend meetings, conferences or travel on a regular basis.
That brings me to my next point.
20. Make it memorable
Whatever you do, you will want to make your business card memorable by including an extra something with it or telling a short significant story when you introduce your business. Stories and a nice attitude are much more likely to be remembered. Get creative. Think about ‘what’s the one thing that will make this business memorable’ then jot down your best ideas.
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21. Avoid the tech trap
Use technology only if it is accessible by your target audience. As a web design company you can use QR codes in your card, but as a florist you might not need it. The less you distance yourself from the audience, the more likely they will stick with you.
22. Approach your business from the future
What is one single thing you want people to immediately associate you with? Use what you think is the most unique or strong feature of the company and highlight that, but make sure it is something you already have and not what you think you do or wish to have some day!
23. Experiment with shape
Even if you belong to a non-creative industry, you might want to distance yourself from the competition by going with a non-classic shape. Squares, small rectangles and even circles are great to catch attention, but keep it small enough to fit into people’s pockets or cardholders. Just another idea to be creative! Be aware it a non conventional shape will increase your printing costs.
Far away is the era of printing your logo on every commercial object available. Instead, choose a relevant everyday use object and transform it into your business card. Make sure the connection is direct and your company is specialized in that object/theme/industry.
25. Be creative all the way
Everybody loves to look at something pretty, creative, or clever. If you want to be creative with your business card, make sure it’s so creative that everyone gets it and causes no confusion. Run a little test with people around you. If one person doesn’t get it, you should investigate it. What’s obvious to you, is not always obvious to others.
It’s time for you to take action and think about your business card:
✓ How many of these points does it meet?
✓ Can it be improved?