One of the biggest benefits of social media when it comes to business is the fact that it is free. You can set up a business page on Facebook right now for no money at all. You can start a video catalogue on YouTube under a profile with your company name, and it will not cost you a penny.
Creating an Online Presence
You can create an online presence and have traffic come towards it, and all for free. Imagine the alternative where you set up your own website with the intention of gaining traffic; it would take time and money to create an online presence, whereas with Facebook, you can get all of that with just the time it takes to set up an account. Imagine the trouble and expense you would have to go through just to create a website that is used as a video catalog.
You can do it all for free with YouTube, and they will send traffic towards you. You would have more luck doing freelance essay writing for college students in return for them visiting your website.
The Benefits of Social Media
If social media is so great and so free then why isn’t everyone using it to make millions of dollars? This is because people do not understand the benefits and limitations of social media. They do not understand that it is not a medium for direct sales. It is not really a medium for indirect sales. It is a platform that people can use to:
Increase their online and offline reputation
Increases people’s awareness of their brand
Increase people appreciation of their products
Increase customer interaction with their company
To use to defend and protect their reputation
To use to turn a customer into a loyal customer
To increase the trust between the company and its customers
Social media gives you all of these things for free–if it is used correctly. These are the benefits of using social media when you are in business. They are also its limitations.
SEO and SERP
One point you may feel that has been missed here is its beneficial effect on search engine optimization. In short search engine optimization (SEO) is the name of all the things you may do to have your website appear higher up in a search engines search results page (its SERP).
Basically, if a website is better optimized, then it is more likely to rank higher on a SERP. Social media is associated with help to increase a websites rank on a SERP. This however is not a direct benefit of social media.
The social media Facebook can be embedded (in a small way) into your website so that people can log onto Facebook and then comment on your website. If comments appear on your website, a search engine considers it an update and so will rank you higher on the SERPs.
This is not a direct benefit of social media because if you were to create your own comment section then peoples comments on that comment section, would still increase your position on SERPs. The second way that social media affects your SERP is through social-media-indicators. This is where if your website is linked to within a social media platform it has a positive impact on your SEO, and therefore pushes you up the SERP.
This is only an indirect benefit because it is severely limited. For example ten links from social media would only be as powerful as one or two links from another domain. Therefore three links from different domains would be more powerful than ten links from a single social media site.
If you are aware of the true benefits of social media (as per the bulleted list above) then you are in a better position to use social media in a positive way, instead of beating your head against a brick wall trying to make direct sales. It will cost you innumerate staff hours in order to gain direct sales from social media.
Social Media and Direct Sales
For direct sales, unless you are using their affiliate system, social media has a very low ROI. On the other hand if you were trying to choose between paying a professional company to enhance your online reputation, against tasking a few employees to talk about your company on social media, then the latter option is the best and most effective.
With just a few hours per week, you will be able to increase your online reputation for very little money at all.
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