Anyone who lived through the 80’s knows that they were many highpoints. CDs arrived on the scene, home computers started to get more widespread, the Berlin Wall finally fell and fingerless gloves can actually come in useful at times.
Sadly, there were also a lot of bad things too. John Lennon was shot, there were wars all over the place and I suffered from a fashion crisis for most of the decade. I had a strange dream last night in which I was back in an 80s disco, stuffed inside a lamentable pair of white trousers and the kind of shirt which looked like it was made from two completely different shirts which had been sewn together by a blind man with one hand and a bad tremble.
Anyway, this made me wonder whether I could make an analogy or three between the world of 80’s discos and current Internet blogging trends and techniques.
The Fashion Victims
The big hair, the leotards and the excessive makeup; oh yes, the 80s had it all for gullible fashion victims. I fell for a lot of these trends of course and this partly explains why I had to hide most of my old photos in a secret location under lock and key. The really sad part is that every time I suffered a negative fashion experience (as I believe shrinks call them) I made the same sort of mistake over and over again afterwards. Just a few days after I threw my new Miami Vice style suit into a very large bin bag I saw a bright orange shirt with a crazy psychedelic pattern on it and thought, “Ooh, that will enhance my life and general attractiveness”. To me the 80s was little more than a long series of trips between the shops and my bin. How does this equate to the internet now? Well, it is easy to get caught up in trends, even when we know deep down that they usually make us like prats. The key is in knowing which bandwagons to jump onto and which to steer clear of. If you can do this then you can have a blog with lasting appeal no matter how tastes change.
The Annoying, Half Forgotten Hits
For me the 80s were the decade of annoying one hit musical wonders. Statisticians might disagree with me but I haven’t seen a decade with as many quirky and indeed bizarre songs hitting the top of the charts. Joe Dolce, St Winifred’s School Choir, Robin Beck and MARRS all have a special place in my heart even if I hide their records from view when visitors come round. Will your blog go the same way and gain a bit of fame before fading away in most people’s minds? The best way to avoid this is to build a long term approach based on providing useful information, using an attractive layout and having intelligent use of guest blog tactics.
The Good Times and Innovation
I am being a bit hard on the decade here, aren’t I? Sure, I looked like I had been dressed by the costume designer Rod Stewart rejected, as I danced to Limahl with half my mind wandering onto the problem of finally solving the Rubik’s Cube in my jacket pocket. However, it was also a decade in which a lot of us started to explore the world and realise the power of modern technology. I used to rush home from the disco and stay up till late playing games and making simple computer programmes. We have come a long way since then but it is still possible to enjoy yourself and discover new things if you use the Internet. By exploring other people’s blogs and trying to build relationships with them you can see how big an influence this medium is now having on the world and improve your own blog as well.
To make sure that your site keeps up with the times and gets the audience it deserves you should look at using 21st century ideas such as guest blog postings.