The written word has dominated the internet since its inception. Over time coding and technology allowed the visual to break forth and complement the written word. In social media, the written word still dominates but video is quickly ascending to its rightful perch as a tool and voice for those who interact on social networks, for if a picture is worth a thousand words, how much more is a video and other visual content?
With the rise of Instagram and Pinterest the online social world has made it clear that people want to know more about another’s interests visually than simply their scripted thought of the day, what they are eating, their political view, or an article on finances, marriage, or their old glory days of high school. Similarly, people have wanted more range to express them self and broadcast their world in pictures, video in ways their own personal vocabulary and communication skills fall short or are unable to provide. If someone else says it better in visual context, then let it be said.
Plus, visual communication is more memorable, effective, interesting, in many ways, and says so much about what we think or feel. In fact, according to a study in 2012 by ROI Research, people enjoyed their friends pictures more than their written posts by 40%. They are like movie trailers to our inner life, and in one quick snapshot may say so much more than the reader or friend has time or interest to consume had it been written down. As one recent Facebook friend of mine said to all on her status feed, “If you want to be read, keep it short.” She’s right. Very rarely do people read long missives. Links to articles are typically only read by those who share the same interest while pictures and videos, regardless of point of view, have a stronger chance of being observed.
Social Media Picture Galleries
Beyond Facebook are Pinterest and Instagram. If you did not know already, Pinterest is a “virtual pinboard” that allows people to create visual depictions of plans, ideas, interests, loves, and more. Weddings can be planned using it as can new decorations for the home, display a series of pictures from a concert or sporting event all right there before the viewer. Certainly Facebook has galleries but this is more visual-specific. Instagram is a free service that allows the user to use their mobile smart phone to take pictures and personalize them creatively and post, send to friends, or warehouse.
For brands, it allows them to make short- and snapshot commercials and immediately display tweaks, twists, and concepts to the marketplace.
Brought to you by the writers of RevenFlo web and internet marketing